Photoplay (Jul - Dec 1920)

Photoplay Magazixr — Advertisint. Si-ction toq Artistic Efficiency p^uw^kwit ^ intvwii^k^mmjij^ That's Dwan ( Continued from page 57 j commercializing Art is the bunk. What, in the last analysis, does commercialize mean ? It means to cash in on, doesn't il ? As a matter of fact, pictures that are uplifting, that make people happy, are commercial pictures. ■'The great problem of the pictures is the welding of art and business. Waste is not artistic. Inefficiency is not artistic. "The director is the man who has control of the money. The director is the man who can make or break a picture financially and artistically. Most clirectors are not business men. Therefore the films have had to arrange for business managers, for men who, when the director had laid out the thing artistically and outlined the results he could achieve, will find out how it can be done at the lowest cost. These men contract for material, set salaries, tend to .ill the commercial delay. "When harmony can be completely established between these two factions, pictures will become better, because there will be no waste. "A dollar is a dollar to everybody but a director. He may know it when he meets it in private lite, but professionally, it isn't within the range of his acquaintances. But a dollar is a dollar, and it takes a lot of dollars to make it worth while to make pictures. And if it isn't worth while, the most artistic director in the world won't .get to make any. "If you haven't made your lemons yet, you will. But there are always some sure •fire appeals that may tide you over — a child, or an animal. Sex, of course, is the most universally interesting thing in the world. As a matter of fact it is the only universally interesting thing. Eve invented it, and Cleopatra perfected it, and now it's safe in the hands of the movies. Its more universal than patriotism or the League of Nations, because after all, the League of Nations is only to prevent wars, and everybody wants to prevent wars so the men won't have to go and leave their women any more. (It isn't safe, anyway.) "Pictures must be made fast. If you muddle around with them, you lose your clear vision. You cannot hurry art, of course, but you can hurry commercial production. Get your art in hand before you start to produce and you'll save a lot of time and trouble." "I've just one prediction. The day of the book, the published story, is done. The original stor>' has come back, is coming back, must come back." Dwan is now making his own production for the ^layfiower. He has just completed three pictures, "The Splendid Hazard ' "In the Heart of a Fool" and "The Scoffers." Of a Different Color LO THEODORE, how's you-all?" Theodore Kosloff looked askance ai the slouching negro who accosted him at the American Legion benefit in Los Angeles Saturday evening. Not recognizing the black man, he sidled off. But when he saw the Ethiopian pick up a saxophone case lettered "W. R." he realized he had been "sold.'' For the fresh colored person was no less than Wallace Reid, in the make-up used by his Jazz Band. © THE e.v.o.COk TRUE ECONOMY RECKOMS THE SERVICE RENDERED -THE LONG SERVICE rHAT BVD UNDERWEARGIVES MAKES IT the: economical UNOEIiWEAR NO UNDERNX'EAR. IS BVD WITHOUT THIS RED WOVEN LABEL MADE FOR THE B.VD. TH E VD CON1 PANV NEW •yOFLK^ WE ET TRADE MARK REG. Bathe with Bathasweet. It adds the final touch of dainty luxuriousness to your bath— cools, refreshes and invigorates. Bathasweet keeps the skin soft and smooth. PERFUMES YOUR BATH SOFTENS HARD WATER INSTANTLY Bathasweet imparts the softness of rain water and the fragrance of a thousand flowers. Two sizes, 50c and $1. At all drug and department stores or by mail. Send 2c stamp for sample. ^iiiim^^^^m^ THEC. S.WELCH CO. DEPT. P.P. NEW YORK CITY Year Opens September 16. 1920 BOSTON, MASS Located in the Music Center of America It affords pupils the environment and atmosphere so necessai-y to a musical education. Its complete organization, and splendid equipment, offer exceptional facilities for students. Complete Curriculum Courses in every branch of Music, applied and theoretical. Owing to the Practical TraininK In our Normal Department, graduates are much in demand as teachers. The Free Privileges Of lectures, concerts and recitals, the opportunities of ensemble practice and appearing before audiences, and the daily associations are invaluable advantages to the music student. A Complete Orchestra Offers advanced pupils in piano-forte, voice, organ and \ lolin. experience in rehearsal and public appearance with orchestral accompaniment. Dramatic Department Practical training in acting. g Address RALPH L. FLANDERS. General Manager llllllllllllllllllllllllllllllllillllllilllll^ When Tou write to ailTertiscrs plea«e mention PHOTOPLAY MAGAZINE.