Photoplay (Jul - Dec 1920)

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Winter Mode for the new season, Fashion Editor. TALMADGE. kind that seems to endure under all sorts of difficulties — as. indeed, it has had to. One finds it everywhere, but it is particularly in evidence in the ateliers of the great designers of clothes — those men and women whose business was almost at a standstill during the war and who are now frantically occupied in gowning a world that has turned its thoughts once more to pretty frocks and delicious hats. These people have more, much more, than they can do just now and they are getting a great deal of money for what they do turn out. The depreciation of the franc means little or nothing to the Paris makers of raiment, for they are tacking on a price that staggers even the lavishly supplied American buyer. I was present one morning in the Paris decrees and America accepts tlie fact that embroidery Kolds the center of the stage this season. June Elvidge is pleasantly resigned to this sensible Crown frock of Mallinson's, brown chinchilla satin embroidered in white chain-stitching. Every Parisienne and indeed every American wants a kolinsky or sable wrap for the winter. Marilynn Miller's is of kolinsky and brown indestructible voile lined in that popular Mallinson pussy-willow; linings are so very, very important, you know! exhibition salon of a famous creator of modes when one of the New York buyers was trying to negotiate the purchase of a little confection in silver lace and pink chiffon. '"But fifteen hundred francs'" she was expostulating, "I want the dress, yes, but, good hea\'ensl fifteen hundred francs, and the customs to pay after that — " she shook her head. Madame was firm. She was sorry, of a certainty. She was desolated that such prices should be. It was lamentable, it was most lamentable! Still, she could do no better. When I went into another room for my fittings I saw the .American buyer going through the time-honored motions of signing on the dotted line. That's one of the best things visitors do over here. I'm not complaining at all. it's worth it, distinct !• worth it, yet it does seem that money instead of melting in its customary fashion takes wings and soars away. If you are planning to visit Europe this winter, my first advice to you is lo double the amount of money you intend to bring along, and then tuck in another thousand for luck — you'll need it. Right here I want to say that you needn't think it necessar>' to wait until you get to Paris for your clothes. In one of my previous talks with you I explained why the American tailored suit is far superior to that made anywhere else — Paria (Continued on /xjijc iii) 43