Photoplay (Jul - Dec 1920)

Photoplay Magazine — Advehtising Section 119 The Conquest AFTER the Cosmos Club nailed deal planks across the entrance to the buffet, and not even a veteran member like himself might enjoy the luxury of a private locker, Macineas Mooch became entangled in the moving picture habit, the cinema craze, the Great Indoor Sport — as you will. Alas! At the Little Casino, but a block from the uncomfortable but expensive bachelor hall where Mr. Mooch resided in peace and plenty, there appeared every Tuesday evening "The Red Hot Splurge," a thirty-episode serial in which beautiful Carrie Careless was the lady hero. Again alas! After four successive sittings of a Tuesday, Mr. Mooch decided that no longer would he exist as a mere mollusk, a bein-' without aim or ambition. He decided to wed and he decided to make, for his happy bride, none other than whom do you guess? Ah, you have a bit of perspicuity about you, me child; or is it perspicacity? So to the Jazzbo Studios wended Mr. Mooch, armed with his income tax receipts to prove that he was, to say but the least of it. a man well worthy of wedding Carrie Careless. Miss Careless belied her monacker from the very first. The word came out: 'Not t' home!" But have a care, Carrie Careless, for none hath scorned the mighty Macineas Mooch and absorbed any lasting nourishment thereby. By the liberal and lavish use of money, with which base substance Macineas Mooch was upholstered, he learned many things concerning Carrie Careless which no bachelor has a right to be hep to — especially when the hcppee is a beautiful screen idol with yeller hair and all that stuff. He lay in wait for her at the Gilded Gri'.l where Carrie (who felt she was a big girl now and didn't need no escort to drag around when she tied on the nose-bag), where Carrie, as we were saying, was wont to take sustenance. Every night this slick party, Macineas Mooch, was there at the Gilded Grill when Carrie Careless tripped in and dined. Night after night it went on, till the waiter who waited on Macineas Mooch bought tenement house after tenement house, so rich was the jack that Macineas slipped him to take notes to thrust in Carrie's soup. But not a sign did she give until one night — success ! Macineas was toying with his terrapin and salad when all of a sudden he aroused from his black despond. He glanced up furtively and Carrie Careless ivas smilivg at him!!!! Macineas Mooch could scarce believe his eyes. He glanced again in the direction of the poldined divinity and — yes — there was no mistake, her eyes were brimming with sweet maidenly happiness; she showed her pretty teeth between her cherry lips and bent his way. Macineas Mooch walked home upon air. He let himself into his magnificent apartment. "I have won. her," he mused, with a soft, subtle smile. "She has smiled upon me, at last." He entered his chaste boudoir and walked to the mirror to study his own happy face. Why had she capitulated, after all, he wondered? Was it because he was rich, handsome, distingue, polished, a true lover? With these joyous speculations he gazed upon his reflected image in the cheval glass . . . and then ... he knew ! Upon his beautiful shirt-bosom there was .'pread a great ugly smear of sauce tartarel — wherever adherents to fa.shion gather "Best Knit" Silk Hosiery proves the predominant choice. 1 his preference is actuated by provision of all that is desirable in hosiery and total absence of every objectionable feature. Form fitting from top to toe. Bewitching beauty of finish known only to hosiery subjected to the "Best Knit" method of refine ment. Full sizes. Utmost of wear value. Exceedingly econom ^ ical. Full range of colors in popular weights and styles, in silk, silk lisle, silk plaited and lisle If your I ply you Milwaul Company, Milwaukee, Wisconsin. Li^ht and Power From One Electric Socket Makes electricity doubly convenient. \ Fits any electric light socket. The acknowledged leader "Every wired homCi needs three or more" At your Dealer's 3for*350 OR EACH BENJAMIN ELECTRIC MFG. CO. Chicago New York San Francisco famous FRENCH Depilatoi-y for removing hair A (Iclicalely perfumed powder; removes hair. Ic.ivcsslcin smooth, white : ioi arms, liinlis, Ince ; 50c. also the new cconoiiiicai %\ size containing complete niixins; outfit. At drua and department stores. Send 10c for trial sample and booklet HALL & RUCKFL, 112 Wavcrly Place. New York ^BACK TO NATURE! c WHITING -ADAMS TOILET BRUSHES BATH BRUSHES -Detachable Handles. The Cleanliness next to Godliness kind of brushes. Should be used by everyone. Regenerating and comforting. Send for IUu«lrii(<-<i lJt<T<iturr JOHN L. WHITING -J.J. ADAMS CO., Bojton.U.SA BrBihM<znifartufTn IbrOnT UO Vus ax] tbc Urt<^ io tbf V^b^Ul . When you wrlie to advertisers i^lfa.-^e minilon I'UOTOI'LAY MAGAZINE.