Photoplay (Jul-Dec 1925)

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and this Trade Ma They are harmful. Every woman desirous of retaining the charm of youthful appearance should investigate INECTO RAPID NOTOX which has been created by science for coloring the sensitive organism of human hair. It is specifically guaranteed to reclaim permanently the original color of naturally gray, streaked or faded [I ^ ^rayUair Vanished in fifteen minutes hair, and is obtainable in any one of 18 perfect shades. Cannot be detected under the closest scrutiny. It will neither rub off nor be affected by salt water, perspiration, sunshine, Turkish or Russian Baths. It will not affect permanent waving — and permanent waving does not affect INECTO RAPID NOTOX. INECTO RAPID NsXeX contains no paraphenylene diamine Beware of imitations — look for N.S73X on the package Sold by Best Beauty Shops, Dru4 and Department Stores. Or send for our free Beauty Analysis Chart A31. INECTO, Inc. 33-35 West 46th St., New York City Id F. Ritchie & Co., Inc., Sales Representatives New York City