Photoplay (Jul-Dec 1925)

Photoplay Magazine — Advertising Section Ward off 'pink toothbrush" with IPANA Keep your gums firm and healthy when and while you brush your teeth. Counteract the effects of a diet that is undermining the health of your teeth and gums. Read what the dentists say These excerpts from professional papers show how completely modern research has proved its case against soft food. From a recently tication being the eating of snft published research: foods, we must also conclude that „^ L r i_ thelatterpractiseischierty responEven those of us who are not ... , .V ,. . .■'^ .. J . . . , , siDle tor the disease in question. vigorouslyenough. Nosingleitem in this(modern) menu is capable of :of , From an i British authority: "Wecanthus.Ithink, safely ii From a 'NeujYork lecturer: "Were we dependent on these natural agencies for the health of tJie oral tissues, we might well despair of ever controlling dental degeneration and infection. We have not been wiUine to revert to physic I habit likely T TODER a regime of soft food, teeth and gums last, on U the average, but half the span of human life. Perhaps jyo/zr toothbrush seldom "shows pink" — perhaps it never does. Still, you can build no better foundation for the health — present and future — of your gums and teeth than to brush them twice daily with this delicious dentifiice. How soft foods damage teeth and gums — and how Ipana helps to build sound gums THE DAMAGE that soft food does is a simple thing to tell. In fact, it's so .simple and reasonable that it's almost uninteresting. It depiives the gums of the stimulation they need so much. It robs them ot their exercise. The principles of Horace Fletcher, if faithfully followed, would help the teeth and gums as well as aid the digestive system. But in the same breath, it must be admitted that at a dinner table, they would provide a good deal of innocent amusement. Why dentists recommend Ipana But this lack of exercise, this absence of "roughage" in our daily diet makes our gums dormant, and thus more easily a prey to those troubles, so difficult to combat, which attack the teeth through the gum structure. JVIodern dentists are keenly alive to the importance to the teeth of the health of the gums. They know the prevalence of "pink toothbrush." They know, too, that soft and tender gums can be helped, and worse dangers avoided, by a simple addition to the daily care you give your teeth. That is why thousands of dentists, to whom our professional men have demonstrated Ipana, are warmly recommending it. iVIany of them direct their patients to massage their gums gently when and while they brush their teeth with Ipana. And in stubborn cases, a finger massage of the gums with Ipana after the regular brushing is ordered. Ipana helps stimulate the gums Daily care of this kind will help to stir any person's gums to life and health, with a vigorous circulation of rich, red blood within the gum walls. For in addition to its WvOnderful cleansantiseptic hemostatic known and used by the profession the country over. It is the presence of ziratol that gives Ipana its remarkable power to tone and to sf tengthen weak, undernourished gum tissue. Make this trial of Ipana for one month Ipana is an aid to the dentist, not a substitute for him. Ask him about its properties, its fine cleansing power, its delicious tasce. Then switch to itfor one month. See for )'ourselfhowgood,howeftective,itreallyis. Despite the coupon on this page, the simplest and best thing to do is to get a large tube at your nearest drug store. The ten-day tube can only start the good work. A full-size tube, which will last for a hundred brushings will show you the start of firmer, harder, healttiier gums and a clean. IPANA TOOTH PASTE —made by the makers of Sal Hepatica 1 BRISTOL-MYERS CO. : Dept. 175, -12 Rector St.. NewYork, N.Y'. .... : Kindly send me a trial tube of Ipana Tooth : Paste without charge or oL^ligation on my part. \ = M,.. \ .J. T r,rv .;„„