Photoplay (Jul-Dec 1926)

Photoplay Magazine — Advertising Section 99 What makes the pictures you like? good stories — perfect settings — brilliant acting — superb direction — You will find them all in DEMILLEMETROPOLITAN PICTURES V3: =tV The genius of Cecil B. DeMille guarantees unrivalled entertainment THERE is magic in the very name of Cecil B. De.Mille. Yesterday's stupendous production, "T he Ten Commandments"— today's masterpiece, "The Volga Boatman"— are pictures that will never be forgotten. The vision of DeMille makes him recognize the material of which great pictures can be made; his executive ability and master showmanship enable him to develop that material to its fullest possibilities. The result is entertainment that holds millions of people spellbound. DeMille knows the stuff of which stars are made, too. Gloria Swanson, Thomas Meighan, \\ ally Reid and Leatrice Joy were developed by him. Now, he presents to you a new group of fascinating personalities. It's personality as well as looks that counts with these new DeMille stars THE Master-Director who discovered Leatrice Joy for you has added two new feminine names to his shining galaxy of stars — Vera Reynolds and Jetta Goudal. Strikingly different in type, these two actresses are both public favorites. Vera Reynolds — vivid and dainty— is the personification of sunshine, of gaiety, of happy American girlhood. To see her is to love her — and to want to keeponseeingher! Jetta Goudal is the woman of mystery. Marvelously — daringly gowned, she moves through her roles with irresistible grace. And #yi Vera Reynolds baffling, half-ironic look which hints of the emotional heights she achieves so brilliantly. Not the ice-cold sparkle of a diamond — not the sullen passion of a ruby — but the distinction, the half-hidden fire of a priceless emerald — that is Jetta Goudal! Another new star of yet a third type is Marie Prevost of Metropolitan Pictures. Marie Prevost is that adorable combination— the vivacious brunette. Pouting and mischievous, her eyes dance with fun and excitement as she plans breathless escapades. ■ See her in "Up in ^"■•"■"■■"■■i^" Mabel's Room" and you Marie Praiosl will never miss another one of her pictures. Other highly diverting films in which Marie Prevost will star are : "Man Bait," "Getting Gertie's Garter," and "Almost a Lady." Popular Men WHAT type hero arouses your enthusiasm ? Three of the splendid actors who are in DeMille-Metropolitan Pictures are shown here: Rod La Rocque (top), Joseph Schildkraut (center), William Boyd (bottom). The magnetic personality of Rod LaRocque endears him to vast audiences. Whether in Indian dress in " Braveheart," or in the sophisticated clothes of Society— there is no one like him. In his new picture, "Gigolo," he is at his best. There is no handsomer man on the screen than Joseph Schildkraut, but he has far more than good looks. He is an actor of singular power and tremendous emotional appeal. Among his big pictures for the coming year is "Meet the Prince" — a triumph! William Boyd is the typical American boy that everybody loves. There's an out-of-door freshness about him you can't resist. He stands for clean, alert manhood. And my, but he's a regular fellow when it comes to fights! See him in "The Volga Boatmai Peter S. Kyne Edna Ferber Jeanxe Macpherso Rod La Rocque Joseph ScluMra William Boyd , then see him again always in her eyes is that in "Eve's Leaves" with lovely Leatrice Joy. Leading writers plan big stories for DeMille-Metropolitan Pictures FAMOUS authors are realizing that the screen furnishes an ideal medium for their finest efforts. Edna Ferber's faithful pictures of life are as popular in the movies as in book form. ''So Big" and "Classified" took the country by storm and now comes "Gigolo" to take its place beside these other masterpieces. Peter B. Kyne is the apostle of the "great out-doors." His writings are filled with action and color. One of his latest successes, "Pals in Paradise," is being made into a splendid film by Metropolitan Pictures. Watch for it! Jeanie Macpherson is noted in Motion Picture Circles as a creator of outstanding stories. Her work on "The Ten Commandments" made her fame secure. She will contribute regularly to DeMille productions. When it comes to comedy you can't beat Al Christie AL CHRISTIE is, . without question, the King of Feature Comedies. His handling of Syd Chaplin in "Charley's Aunt" will never be forgotten. Audiences laughed themselves into hysterics and clamored for more. His current success "Up in Mabel's Room" with Marie Prevost and Harrison Ford is fast becoming a rival of the earlier feature. In response to the demand for another mirth-riot, he is now making "The Nervous Wreck," based on the stage play which created a furore on Broadway. The cast will include Phyllis Haver and Harrison Ford. If you want to enjoy yourself as you never have before, ask your theatre man when these great Christie features are coming to your town. RELEASED BY PRODUCERS DISTRIBUTING CORPORATION F. C. MUNROE. Pmidcr RAYMOND PAWLEV. V, t P.-iJn.i and Tiuiuot JOHN a FUNN. Vict P.m. mi write to advertisers pletuse mention PHOTOPLAY MAGAZINE.