Photoplay (Jul-Dec 1926)

Photoplay Magazine — Advertising Section hopefully. "If she should be so good like she looks I give that Nathan Schuster sixty days' time on his next order." "Schuster don't need no sixty days' time," Mrs. Kaminsky retorted. "You should be giving away time like thirty days ain't enough for anybody! Come on now," to Florence, "and see if I have maybe the right slip for you to wear." Before the week was over Florence had mastered the fundamental mysteries of modeling for wraps. She learned the correct walk — right foot out, crossing the left, toe well extended, left foot out, repeat as with right — shoulders back, chin well up, wrap held lightly about her to show to the best advantage its graceful lines, the beauty of the deep fur collar. She loved sauntering down the length of the show room, pausing for just the right number of seconds before each little stall which held a buyer, murmuring the number of the wrap, revolving slowly to show it from all sides, holding it from her with slim arms to display the lining. " A BORX model, that one," Mrs. Kamin■*»■ sky told her favorite buyer, Miss Schuss, from Pittsburgh. "Not once does she fuss about showing heavy wraps in the heat like some, but what I sa}r is if they will dance all night and drink at these here roof gardens they must expect to feel the heat, ain't I right?" "You're right, Mrs. Kaminsky, and what I always say is too much drink and business they don't mix for nobody. What are you going to charge me for that," Miss Schuss consulted her notes, "Number 792, green and silver with the white fox collar?" "Number 792 to you I make it seventy-three dollars. Miss Schuss, abcr I take off the white fox and give you mink." "No," Miss Schuss said firmly, "for that evening wrap I gotta have fox. It's the fox, Mrs. Kaminsky, gives that wrap the look like it is just from Paris they bought it." "But fox they don't get no good from it," Mrs. Kaminsky protested. "Once wear it for an evening and it goes to pieces like it should be smoke. I am telling you, Miss Schuss." Miss Schuss shook her head decisively. "No, Mrs. Kaminsky, when you sell to girls that wear sixteen size it is no use talking mink. Why should they care how quick the fox wears out for them? I am telling you, true as I have been buying for the last eighteen years, I can sell Number 702 with the white fox collar twenty times while I am talking my head off to sell one mink." Thereafter Florence Bishop looked with respectful eyes on fox-trimmed wraps. She learned to recognize at a glance fabrics from the master hand of Rodier, how to distinguish a Molyncaux creation from a Jean Patou masterpiece, and how to wear copies of them in just the way the makers had hoped they might be worn. She studied appraisingly the buyers who came to the Kaminsky show rooms — fat, oily little men smoking huge cigars, beautifully dressed women with tired eyes and make-up laid cunningly in the wrinkles — she listened to gossip of the show rooms, learning of how the best designers are snatched at fabulous salaries from one work room to another, of the famous black list on which are the names of buyers who have transgressed against the laws, written and unwritten, of the clan. A strange world this in which Florence Bishop found herself, a world in which there is little talk of love, but much of credits; where the hope in a girl's eyes does not count for much, but where her ability to design better, buy more closely, show off a wrap or gown more cleverly than others, is a jewel almost beyond price. Dave Ellinger met Florence shortly after she went to work at Kaminsky 's. A clever chap, Dave, who had risen with surprising swiftness to the post of assistant to the advertising manager of a great ready-to-wear newspaper. "Believe me, girlie, you got even-thing!" Dave told her fervently. [continued on page 130 ] IO7 Here's new dental way to Gums like Coral Also lightens cloudy teeth remarkably Accept, please, full 10-day tube of this scientifically-proved, film-removing dentifrice, urged by world's dental authorities. Note the great difference in your teeth and gums. GLORIOUSLY clear teeth, gums like coral to contrast them! Add their attractiveness to your smile. 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