Photoplay (Jul-Dec 1926)

Photoplay Magazine — Advertising Section "3 "What's the matter and hello?" hissed John as is his custom — he plays villains so often. "Just got in lrom location, I'm not dressed for the spotlight and I want to see 'La Boheme,"' answered King. So we bundled him between us and scurried through the gaping phalanx. Inside, an informal reception was in progress, as is customary at premieres and I noticed the usual Goldwyn two-somes. However, I didn't discover the identity of the rather inconspicuous Miss that John Gilbert had with him. His party included Eleanor Boardman, in her severe hairdress and ground-sweeping skirt, with King Vidor. Donald Ogden Stewart, with a solemnity not in keeping with his customary self, introduced Fred Niblo, who is Hollywood's favorite master of ceremonies, and Fred brought the spotlight upon various celebrities in the audience. FOLLOWING the "La Boheme" opening came two other pretentious premieres, jostling each other for front page prominence. At the Egyptian Theater Sid Grauman introduced an innovation in picture-showing. He put Doug's "Black Pirate" and Mary's "Sparrows" on the same bill and sprinkled the twenty reels or so with preludes and prologues. The throng that came to witness the latest in Graumanism was one of the most brilliant in the history of that unique theater. There was Claire Windsor, wearing a most becoming new straight bob. She had on a sheer pink frock and a wrap of turquoise blue which had traceries of silver all over it, and a white fox collar. White seemed to be the favorite color for gowns, as I noticed Marion Davies wearing a chiffon dress of unrelieved white and a wrap that almost matched the blue of Claire's. Joby Ralston wore the tulle dress of a hue that reflects the blush of a thousand wild roses, and a tiny ermine jacquet that is the newest breath of the furriers. It is short and reminds me of nothing else but a pillow slip opened up the front, only, of course, it envelops her with far more grace. THEN four nights later came the opening of "The Volga Boatman " and the first glimpse the public has had of Los Angeles' newest theater out in the exclusive Carthay Center district. It is called the "Carthay Circle" and the colorful Spanish influence of Old California is seen on every hand. On the night of the opening, the missions gave way to the muzhiks and the decorations carried out the Russian motif as befitted the first picture shown in the house. Never have I seen such a crowd as gathered to see the stars enter. The)' might have been expecting the King or Queen or — judging from the flappers — the Prince of Wales. As it was, they saw William Boyd and Victor Varconi and several dozen other handsome leading men. A LONG the road leading to the theater, ■**-which is south of the boulevard leading from city to sea, two bands were placed at intervals. And they say the crowd commenced forming at five o'clock in the afternoon waiting for the eight o'clock arrivals. Again white was the favorite shade among the gowns and I saw Anna Q. Nilsson, Dorothy Phillips, Ethel Shannon, all wearing white that ranged in texture from chiffon to the heavier crepe of Anna Q.'s stunning frock with the wide circular skirt. Viola Dana and "Lefty" Flynn were there, with Viola in a frock of chiffon and ostrich in flesh tones.' Mrs. Irving Hellman, the banker's wife, also chose a chiffon in a darker shade of pink than Viola's, sparkling with rhinestone embroidery, over which she wore an ermine wrap. The C. B. DeMilles were present, of course; Mrs. DeMille looiring particularly distinguished in a black crepe embroidered in pearls. She wore a cloth of gold coat with sable fur. •"THERE is a certain suave idol of the screen ■* who talks not wisely but too well. In fact the gentleman, in spite of his irreproachable Notox is sold and applied in beauty shops and sold in drug and department stores. The makers of Notox aill, upon request, recommend a shop near you where you may have Notox expertly applied^ (j lie Dreaded Daylight Until J\[otox Was Explained SHE used to dread daylight because it exposed so mercilessly the fact that her hair was turning gray. She always sought the shelter of shaded lamplight. She would not color her hair because she knew of no way to do so and still hold the beauty of its lustre and the soft charm of her face. Women who colored their hair always looked it. The effect was hard, flat, unreal. Even more than daylight, that was to be avoided; But now her hair is no longer gray — and she courts its inspection. What changed her mind about coloring her hair was Notox— and an understanding of its unique principle — canitic coloration. This is a scientific replication of the plan nature uses in coloring hair. A single hair is like a very, very fine colored silken thread, with a half-transparent, polished coating. This lustrous covering itself is colorless. And so the color in nature-colored hair is that of the inner thread of fibres, seen through the outside covering. Gray hair is hair in which the inner thread has lost color, due to an affection called canities. Until Notox was invented there was no means of removing the blight of canities in the only proper way — recoloring the inner thread of fibres inside the hair. Restorers, crude dyes did not. They merely painted over the outside of the hair, leaving the gray inside still gray, blanketing the lustrous surface of the hair, and coarsening its appearance. How different from theirs and how identical with nature's coloring plan is Notox! Notox is a truly scientific coloring. It seeps rapidly through the outer lustrous covering of the hair, recolors the inner thread. With it all the beauty of the hair is retained and its lost beauty of color is replaced — exactly where it used to be. That is why Notox is so natural in appearance that even the shrewdest inspection fails to detect it. That is why so many hundreds of thousands of women are using Notox. The precision of its shades, its ease of application, its safety, its permission of all sorts of hairdressing — these are other advantages of Notox which have made it virtually a beauty necessity to every well groomed woman. IMPORTANT NOTICE: Notox is tke coloring that banishes gray hair in the safe and natural "say. Its basic ingredient is an entirely new subttance. The principle of its manufacture and use do not exist in any other product. They are furthermore fully protected by patent. Notox is sold only in packages bearing the Notox trade-mark, as shown here. To be sure you get Notox, look for the Notox trade-mark. In beauty shops, see the seal of the Notox package broken before you permit application. This protects you. Notox is made by Inecto, Inc., New York; ana by Notox, Ltd., Toronto. The Notox Principle of Canitic Coloration Crose-section of a red hair. oistributes the color through the layers of fibres beneath A Bray hair. Notice that tlie Eight Advantages of Notox 1. Notox is safe for both the hai and scalp. 2. Notox cannot be detected. 3. Notox reproduces any natura shade of hair. 4. Notox is permanent. It combine with the hair. Friction, heat, or sun light will not change its color. 5. Notox requires only a singl application. It takes from 20 to 3< minutes for color to develop. As th ry five 6. No ing, pen pet 7. Notox is unaffected by shampooing, fresh or salt-water bathing, Turkish baths, or perspiration. 8. Notox can be applied by yourself or by your hairdresser. 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