Photoplay (Jul-Dec 1926)

Photoplay Magazine — Advertising Section I25 insurance companies is the figure that of medium, large or slender framework, tips the scales at its full or even a little more than its full normal weight for the particular build. After thirty it should thin out to normal or a little under until middle age finds it like the lean horse that wins the race. This is important because for a long time it has been considered natural for women, and men, too, to grow a little stouter with age. People do get stouter as they grow older, but they shouldn't. After thirty, all other things being equal, the women who have gradually lost weight instead of gaining it are the ones who will live the longest. Fat people are not as susceptible to tuben ulosis or diseases of the lungs. Young girls, who are particularly susceptible to tuberculosis, should be overweight rather than underweight. On the other hand, in middle age, it is the fat women who are susceptible to diseases qf the heart and the kidneys and the thin women who are better off. When consulting weight tables, remember this. If your weight is all right for your height but underweight for your age, that's fine. A WOMAN five feet tall, for example, and over thirty, of medium build and weight, may find that she does not weigh the full i 2 1 pounds which the average table shows under the ages 30-40. She may weigh only impounds, the rate for twenty-year-olds. According to the insurance companies, if that woman is in good physical condition, she has reason to congratulate herself on keeping her youthful figure of twenty and on having lowered her chance for death by five years. The age of thirty is the great divide for figures. After thirty for a woman to retain her figure means not starvation or suicidal reduction methods, but an intelligent knowledge of good values, a constant, not too drastic, vigilance as regards diet, and a steady routine of simple exercises for those who lead sedentary lives. The weights given are for persons of medium or normal build. The other two types of slender and of heavy weight framework are recognized by a leewaj' of ten per cent or about ten pounds below or above the weight in the table. That is, the average weight of a woman five feet tall at the age of thirty would be about 1 20 pounds, if she is of medium build. But if she is of the narrow-shouldered light-boned type, she would not be underweight at ro8 or no pounds. If she is of the broad-shouldered, heavy-boned type, she would not be over weight at 130 or 132 pounds. Do not use this table as an absolute guide to your correct weight. It will simply give you a general idea of whether or not you are over or under weight, but before making any drastic decision to reduce, consult your doctor. For simple directions for simple, rational reduction, look for the third article in this series in Photoplay next month. What Is Immorality In Pictures? \ CONTINUED FROM PAGE 102 ] by, considering its present questionable status. "The speaking theater is just a small item," he said. " It draws a few thousand every night in New York and a few other cities, but essentially it has passed into eclipse. On the other hand, the screen is a mighty force. Again, it is impossible to regulate the spoken drama with any degree of surety. You can cut lines one day, and that night an actress can change the whole meaning of the new lines with a single gesture. But once a picture play is regulated it remains regulated. See the difference?'' I asked the canon to point out a few approved motion pictures. / or the uncorseted figure OHORT skirts ... no corset . . . J stockings over the knee instead of rolled — they must be smooth and straight or the whole ensemble is spoiled ... so it all depends on the right garter — and that means the Girdlon. The Girdlon is made in dainty shades of webbing and shirred ribbon to harmonize with your lingerie. It is most comfortable — there is no pinching at the waist, for it is worn around the hips where it is hardly felt, and it is so designed it simply cannot slip down. If you do not find the Girdlon at your favorite shop, write us, giving hip measure and color desired. Shirred ribbon #2.00 and #2.50, rayon frill elastic $1.50 and #1.75, cotton frill elastic $1.00, postpaid. George Frost Company, Boston Makers of the famous Boston Charters for Men GIRDLON $1500 FOR SOMEONE —IS IT YOU? Jobyna Ralston hopes so, and gives you some "prize-winning" advice: HELLO, everybody! Are you trying for one of the cash prizes in Photoplay's Cut Puzzle Picture Contest ? Let Dennison's help you. They have helped me many, many times. They have the most delightful materials for mounting the pictures and the cleverest suggestions for presenting them. Write at once for their circulars on Picture Framing, Posters, Sealing Wax Art, Crepe Paper Flowers and Scissor Painting. They will also send you some special sketches. I hope you'll win." -Jobyna. Stationers, department stores and many druggists have Dennison's materials and instruction leaflets. DENNISON'S, Dept. Ho Framingham, Mass. / want to win that first prize of $1500. Send me the craft circulars and special sketches. ntlon PHOTOPLAY MAGAZINE.