Photoplay (Jul-Dec 1926)

128 Photoplay Magazine — Advertising Section IOc Tube FREE DEL-A-TONE Removes Hair Nothing Like It! You'll simply marvel at the new Del-atone Cream for removing unsightly hair. It's just an old tried and true friend in a new, convenient form ready for immediate use. Millions have used Del-a-tone in powder form and the circle of new users is constantly growing. "If other women knew what I know about depilatories," said one delighted user," they would use only Del-a-tone." Such enthusiasm must be deserved. We want you to see for yourself how delightful Del-a-tone Cream is. It is the only snowwhite fragrantcream for removing superfluous hair in 3 minutes. Think of it — no unpleasant odor; just pure-white, and as convenient and easy to use as your favorite cold cream. 3 Minutes and Hair Is Gone! Del-a-tone is safe and sure. Just apply to face, neck, arms or limbs. In 3 minutes, rinse off and behoid, a lovely, dainty skin free from all unsightly hair. Keeps bobbed hair neat and trim. Del-a-tone and Del-a-tone Cream are sold by Drug and Department Stores or we will send large size container of either product prepaid in plain wrapper anywhere in U. S. for $1.00. State whether you wish Del-a-tone Cream or Del-a-tone (powder). Fill out and return this coupon. The Delatone Co. Dept. 88, 721 N. Michigan Ave. Chicago, 111. FREE : TRIAL : Please send me FREE, prepaid in plain wrap i per, 10c tube of Del-a-tone Cream. 'Kissproof Xipstickrs Makes Alluring lips! Inlriguing Hpst Lovely lips! Used by America's leading beauties. Kissproof Lipstick is a new color — so indescribably natural it defies detection! Waterproof — Stays On As you face your mirror and apply this dainty creation, vou will behold lips more intriguingly lovely than you ever knew were yours! At your dealer's, 50c. Kissproof Treasure Chest If he cannot supply you. send 50c for .the Kisapro. DELICA LABORATORIES. Inc.. 3012Cl.vbourn Ave.. Dept.C-125, Chicago, III. I coin I enclose 50c or for the Kisspniol" Treasure ■ stimns I Chest I Address Get a copy of "Stars of the Photoplay." An Ideal Reference Book for the Contest. See Page 144. Guide to Perfect Behavior in Hollywood [ CONTINUED FROM PAGE 45 1 B play called "Abie's Irish Rose" it would be advisable if instead of having a Jewish boy f Abie) fall in love with an Irish girl (Rose), you have an Irish boy (Mike) fall in love with a Jewish girl (Sadie). That will make it quite different. UT let us suppose that you want even a more original plot than that of "Abie's Irish Rose." Let us suppose that you want a plot centering around the love affair of a young optician named Cabin Coolidge and a mysterious lady dentist named Madame X. Now in addition to everything else this optician wants to be president of the United States, but unfortunately there already is a president of the United States named Coolidge and the poor optician does not know where to turn. Gradually he loses interest in his optical work and complains of headaches and a curious whizzing sensation which some doctors diagnose as " Mumps.'' but which other equally well known physicians call "Bright's Disease." Calvin is desperate and at that moment in walks a very near-sighted young girl who announces herself as"Pippa," but is really Madame X, the well known dentist, and the best Charleston dancer in Cleveland. "Well," says Dr. Coolidge, groaning, "what can I do for you?" "Oh, doctor," says the lady, "I want some glasses." So the doctor rings for glasses and some cracked ice and while they are watting, he asks her if she can read the third line from the bottom. " No," replies she. "What does it say?" asks the doctor. "KFLGHN A B X," replies the lady, "and only a little White Rock." "Now," says Coolidge, after they have had another drink. " Tell me, can you read the fourth line from the bottom?" "No," replies the lady, "but I can do some wonderful card tricks." "Indeed," says the doctor, "let me see your tongue." So the lady sticks out her tongue at the doctor, and then the doctor sticks out his tongue at the lady and the}' make faces at each other until you would die laughing and then it is time for lunch. So much for the plot. Now in order to make that particular plot adaptable for screen purposes changes, which only a "master craftsman" who understands "audience reactions" can realize, must be made. In the first place, it would never do to call your hero Calvin Coolidge, because the audience would think your picture was a News Weekly and they would become restless after the fifth or sixth reel, and wonder why there weren't any pictures of the United States Navy at target practice. This can, of course, be remedied by bringing the Navy into the plot of your picture, as was done in "The Midshipman" and other successful pictures of that type, but it would be much simpler in the long run to change the name of your leading character from Calvin Coolidge to something easier, like " Abraham Lincoln." The majority of the audience know that Lincoln is dead, and that will assure them that the picture is not a Xews Reel. TOO, it would never do to make your hero an Optician. In the first place, Optician is a long word and very hard to pronounce and in the second place an Optician is not a sympathetic character. Opticians, as we know, go around making people wear glasses and glasses arc always falling off and breaking, and therefore an Optician is not a sympathetic character. Having therefore changed the name and the occupation of your leading "male" character you are ready to proceed with the "development" of your plot, which will. I hope, be discussed in next month's issue. One more word can be added this month to vour "movie" vocabularv, to-wit: Adapt— to lift. Bold, but Not Brazen CONTINUED FROM PAGE 47 ] It would be the host, more than likely, who would lead off with: "A great chap — Bill. Knew him in New York. Played on Broadway for a number of years." Then, turning to the grey-haired man with the aquiline nose, "Remember him in 'Spanish Love'? Critics gave him one of the ten best performances of the year." "Don't remember him in that. Must have been in England then. First time I met him was at the Lambs' Club. One of their favorites, you know. Witt}', amiable. All sorts of a jolly fellow." Then the girl who had been sitting in the shadows would say: "His eyes are most fascinating. Have you noticed?" And lapse again into silence. The radiant haired woman, with the assurance of women who openly declare themselves ugly, would next speak: "It's not the eyes, my dear. It's their drooping lids. Rather boldly confident — and yet not brazen. Saw him in a picture once," she spoke tersely, trimming her speech to skeleton size, "and he dominated it from start to finish. Amazing, too. He was a villain — Italian. Dressed in fol-de-rols. Splendid characterization. He saved the picture for me." "That was ' Romola'," said our host. " Bill spent a year in Italy on that picture. Played 77/0, you know. Quite mad about Italy. That's where he met Ronald Colman. They've been friends ever since. Dick Barthelmess, too. The three of them are a great bunch of lads ..." the host would then stir the fire and smile reminiscently. "He's just finished playing in 'Beau Geste. ' Good role — Baldini, an oily suave sort of chap. Bill analyzed him the way he does all of his characters. Good idea — that. Was telling me about this one before he left for location. 'Baldini,' reasoned Bill, 'is a cheap fellow. The kind who slips up to you on a Paris street and hands you the address of a lady of joy. He has no stamina. In a crisis he would break down and cry. Weak. Vacillating.'" This from the tall man with the aquiline nose. And then: "Hear they had quite a time on the desert making the picture." THAT would be my cue. I would tell how Bill was the life of the camp that was thirty miles from nowhere in the center of a scorching Arizona desert. I would tell of the gloom that overcame the cast when it came time for Bill — his role completed — to return to Hollywood two weeks early. Of the ludicrous, laughable, torn-fool things he did to keep up the morale of the city-bred men whose spirits Ever? advertisement in PHOTOrLAT MAGAZINE