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The charming Detroit -women one sees shopping or riding about in luxurious motors have an air of Fifth A venue and the Champs Elysees.
In LJeT'RpiT shops, too, she was told * * *
Keep fine garments at their loveliest, this safe way
A sales-woman's striking test — Recently ayoung woman lingered in one of Detroit's largest stores, admiring some vivid new silks. "Will they wash?" she asked. The saleswoman, smiling mysteriously, brought out some samples, small patches of brilliant or dark color, sewed to a lighter color— scarlet stitched to cream, brown to tan.
She said: "I washed these samples myself, sewed together just as you see them — in Ivory Soap and lukewarm water. I even rubbed the cake of Ivory right on the material, although we always advise
against rubbing any kind ot soap on silk. Here are the samples and here are the bolts of silk. You can see that the colors have not faded in the least, nor have the dark colors run into the light colors."
This incident is just one more indication why salespeople in America's finest shops think there is nothing else quite like Ivory for laundering fine fabrics — silks, wool, rayon. Experience — their own and that of their customers — has proved to them that it is absolutely safe for any color and fabric that water will not harm.
Among the salespeople in nine of Detroit's finest shops, just as in New York, Chicago and other great American shopping and social centers, the universal feeling was: "Use Ivory for delicate fabrics and garments, and they will be safe."
"Never a complaint from an Ivory user" Here are a few of the reasons given by salespeople in different stores:
"For fine woolens, use Ivory or Ivorv Flakes. It is the best thing you can possibly use. I always recommend it, for I have vet to hear a complaint from a customer who used Ivory."
"To launder the sheer hosiery everyone is wearing today, Ivory Soap or Flakes is best. Then your stockings will not streak or fade as they do with stronger soaps."
Of an exquisite nightgown ot crepeacked satin and real lace, the saleswoman said: "Of course, you will want to aunder it carefully. Use lukewarm water and Ivorv Soap or Flakes anil it will be lovely. Ivory is mild and just right for fine things."
For has not Ivory safeguarded lovely complexions nearly fifty years? It is not surprising that it should be sate for delicate colors ami fabrics.
Ivory Flakes is Irory Soap When you want Ivory's suds in a hurry, use Ivorv Makes. The soft little feathers of Ivory mount into rich suds at the touch of hot water. Procter h gamble
/_
this booklet .
IVORY SOAP
994>,oo% Pure -It Floats
How ro launder colored silks. How r<» keep white silks from yellowing. How to launder chiffons — to keep sweaters from losing their shape — to keep blankets soft aiuT fluffy. A little book, Tht Care nf Lovely Garments, gives tested suggestions on these and many other subjects. May we send vou a copv, free? Simply ' address Section 45-LF, Dept. of Home F.conomics, Procter & Gamble, Cincinnati. Ohio.
) 1926, The P. A G. Co
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