Photoplay (Jan-Jun 1928)

Photoplay Magazine — Advertising Section 3 tiow modern dentists crusade against "pink tooth brush" specialists point out both the reason and the remedy for troubles of the gums From a standard text : "The use of natural foods has been replaced by highly processed substitutes from which the coarseness is removed, so that the need for masticatory effort is greatly diminished, with the resulting detrimental effect on the teeth and their supporting structures. From an article in a denta 1 j ournal : "If the gum tissue is artificially stimulated, a change takes place in the texture which . . . seems to act as a protective armor . . . and makes ingress of infection extremely difficult." From a well-kno%vn practitioner: "The instant the gums are brushed properly, the blood starts to flow more rapidly and new life and color make their appearance." THE very real relation between our diet quotations are from published works, and in gentle frictionizing with the blush or with the . and our gum troubles is recognized by them, as becomes professional etiquette, there fingers. It's very simple. It takes but a moeach and every dental authority whose words is no urge to the use of any special produa. ment of time, and it may help you avoid are quoted above in the panel on the very g^^ ^^^^^ ^^^ thousands of good dentists ^^^'^ ^^ "o^^le. page you are reading. ^^^ ^^^^ ^^^ ^^^ ^^ jp^^^ ^^^^^ p^^^ ^^ n^/. /• // • l z. Our soft foods have damaged our gums their patients-as the medium for massage "^^■>' ^/«^^-«^^ tube makes — have made them tender. Today gums of the gums as well as for the regular clean the better test of Ipana Tooth Paste bleed too easily. "Pink tooth brush" appears ing of the teeth. „, ., , u..,,l -a sign ofweakened gums, a very possible 1, • • , , ■ ■ Below :s the usual coupon, which w.ll bring forerunner of more stubborn troubles to J^^ ''''°" '' '""PI"' ^m' '°"'''"' ''"' T" ^^^-day test of Ipana-enough to judge come-gingivitis, Vincent's disease, and per '°'' ^ P-P""'^'^ -"^ well-known antisep us delicious taste, its fine flavor and its power haps even fhe more infrequent pyorrhea ''' ^"'^ hemostatic properties^ Ziratol gives to make your teeth clean, white and brilliant. ^ ^' Ipana the power to tone and stimulate the No tooth paste excels Ipana in these respects. The way to have firm, f™!' ^^^^^^& ^^em to sound and sturdy But a full-size tube contains more than one U uu \ .-f 1 AV , ,A health. This property of Ipana IS one of the hundred brushings and will last overamonth healthy gums-beauttful, white teeth important reasons for the hearty professional _i„„g ,„„,gh for Ipana to demonstrate its Read what these authorities say about soft support it has enjoyed ever since the day benefits to your gums. So make this fairer food. Regard carefully how they recommend " ^^ P^^ced upon the market. tg^t ^j^h a large tube from the nearest drug gum massage to restore to the tissues the So follow the sound advice of these spe store. Get it today and let Ipana start its good exercise and stimulation they require. These cialists. Give your gums, twice a day, this work for you tonight. .a PAN A Tooth Paste > ^MADE BY THE MAKERS OF SAL HEPATICA,J^ ^Si ^ -" J — xTcP^^jP^^^^arx BRI.STOL-MYERS CO., Dept. I 6S 73 West Street. New York Cit| ^ -^ **^ C^O ,J^^m\ Kindly send me a trial tube of IPANA. Enclosed is a fwo4 J 2 O I |t___fj \ cent stamp to cover partly the cost of packing and mailing.' 5> '.^^ i/J o "3 /J^^BH f^ N^nii s >_Li^^3-^ ■'''"" City Stale ; . ffljft::aJiW \W\m you write to advertisers please mention PHOTOPLAY MAGAZINE.