Photoplay (Jan-Jun 1929)

Photoplay Magazine— Advertising Section She must dress in Ion;; I ^I hair close to her head "in "The Wife of the Centaur," she had to ^vear a bathing suit. This did frightful things to her really good figure, so black stockings that came to the end of the suit were given her to carry the length of Une. To Travis Banton goes the credit for making Florence \idor what she is today. ••Strangely enough," Banton relates. I-lorence had no interest in clothes She thought that she could not wear them skillful b-and any old thing would do. This makes it difbcuU for the designer. I much prefer a star who is fussy and likes to ha\'e everything ]ust right. Florence had appeared in pictures which gave her no chance for smartness until 1 he Grand Duchess and the Waiter.' , , , , j •■I made some frocks for her that she loved and her interest was born. She began to realize that she could wear clothes. She now dresses in perfect taste and is smart in Hollywood, New York or Paris. '• C HE gives an amazing amount of time to her kJ.'owns, stands for hours to have one seam right goes into a conference over whether or not a dress should be a fourth of an inch longer. She has narrow hips and can wear material swathed about them. She strenuously objects to the 'Hollywood figure.'" Tetta Goudal has caused more trouble than any other actress. Although they are now the best of friends, she and Adrian were not on speaking terms for over a year. Howard Greer, who has become a prosperous merchant with a sumptuous establishment on Sunset Boulevard shakes a sad head when he contemplates scenes with Goudal in the fitting room. Greer made Kathryn Carver's trousseau but the prejudice (born of envy, I imagine) is so "reat in Paris that the newspapers refused to credit a Hollywood house with the making of "^"Lilyan Tashman. Corinne Griffith, Florence Vidor, Norma Shearer and Norma Talmadge all have clothes sense," said Greer. "Miss Shearer and Miss Talmadge are x'cry sensible and charming to dress. '•Pola Negri enjoys wearing rags better than dress-up clothes, yet when she wears a real gown on the screen she insists that the slippers be dyed to match the frock because the contrast in color irritates her when she is working. '•Miss Goudal works on details until she loses all perspective on the Unes of the gown." And now we must contemplate Harry ColUns Mr. Collins, of the house of Collins, came to Hollywood to revolutionize the industry so far as dress was concerned. He declared right off the bat that there were almost no smart women in Hollywood, which set him nght with the film colony at once! He made an agreement mth the producers that if the stars were not satisfied with their clothes they might go elsewhere. They did, with no uncertain steps. COLLINS has done some beautiful work but he is not attuned to the studios. He must be the head man or he won't play. So he isn't playing. He's going to pack up his doU rags and go home. The designers in Hollywood are, after all, dealing with personalities. In this business, as in any other, there are certain common concessions to be made. There are some stars whom you will do well to copy. Find your prototype on the screen and remember the lines she wears to help you in selecting your wardrobe. Besides the ones mentioned there are Irene Rich, Janet Gaynor, Ruth Taylor, Dorothy Mackaill, Louise Brooks and Mary Duncan. Some stars are never identified with clothes. Clara Bow became famous without them. It doesn't matter what she wears. She spends less on her personal wardrobe than almost any star on the screen. A fifteen or twenty dollar frock (sounds incredible, doesn't it.'') will look the same on her as one that cost five hundred dollars Parents Keep Slender Youthful figures at all ages now Science Fights Fat Through an important gland People used to think that excess fat all came from over-eating or underexercise. Some people starved, but with slight effect. Some became very active, still the fat remained. Then medical research began the study of obesity. It was found that the thyroid gland largely controlled nutrition. One of its purposes is to turn food into fuel and energy. Fat people, it was found, generally suffered from an under-active thyroid. Then experiments were made on animals — on thousands of them. Over-fat animals were fed thyroid in small amounts. Countless reports showed that excess fat quite promptly disappeared. Then thyroid, taken from cattle and sheep, was fed to human beings, with like results. Science then realized that a way had been found to combat a great cause of obesity. Since then, this method has been employed by doctors, the world over, in a very extensive way. Next came Marmola Then a great medical laboratory perfected a tablet based on this principle. It was called the Marmola prescription. Marmola was perfected 21 years ago. Since then it has been used in an enormous way — millions of boxes of it. Users told others about it. They told how it not only banished fat but increased health and vigor. That is one great reason — perhaps a major reason — why excess fat is nowhere near as common as it was. No Secrecy Marmola is not a secret prescription. The complete formula appears ill every box. Also an explanation of results which so delight its users. No abnormal exercise or diet is required, but moderation helps. One simply takes four tablets daily until weight comes down to normal. Correct the cause. With lessened weight comes new vitality and many other benefits. Do the Right Thing This is to people whose excess fat robs them of beauty, youth, health and vitality. Reduce that fat — combat the cause — in this scientific way. Do what so many people, for 21 years, have found amazingly effective. Try a couple of boxes and be cotivinced. Watch the results. Then, if you like the results, complete them. Get a box of Marmola today. Marmola prescription tablets are sold by all druggists at $1 per box. Any druggist who is out will get them from his jobber. MAMMOILA Prescription Tablets —The Pleasant Way to Reduce When you write to adterUser. please mention PHOTOPI^T MAOAZINK.