Photoplay (Jan-Jun 1929)

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Photoplay Magazine— Advertising Section "To me, a most important reason for preferring the new Frederics Vita' Tonic Permanent Wave is that 1 have confidence that my hair is perfect — smooth and soft, in wide, natural waves. Tsjo other method of waving is quite li}{e it." J oun V^ raw ford , . . finds how to have Naturally Wavy Hair A MARVELOUS new permanent with soft, wide, natural waves that exactly reproduce Nature's own, is the new'found joy of Joan Crawford. The beautiful, natural effect is obtained with the New Frederics Vita-Tonic Process with which the hair is wrapped. Without affecting the texture, it imparts to the hair an alluring lustre, a soft, flowing loveliness. Authorized Frederics operators the country over are carefully trained to use this remarkable new method. Make sure you receive a true Frederics Vita-Tonic Wave. ^"Frederics Vitd-Tom'c is imprinted on the wrapper used on each, tress of hair.^' Send for the booklet, "The Glorious Gift of Lovely Hair" which tells how to care for your wave, and a generous free introductory tube of the new Frederics Hair Trane Cream, for keeping your wave orderly. Merely fill in and send the coupon. This mark of qticility will be fottiid on all Frederics prodttcts. Look for it every time. It i& your giKiionlee o/ salisfaelion. qJHESE glorious waves of loveliness flow about the head of pretty Joan Crawford, MetroGoldwyn-Mayer's charming screen favorite. E. FREDERICS, Inc., 235-247 East 4.';th Street, Dept. 24 New York City. Please send me — free — the booklet "The Gloricus Gift of Lovely Hair." also a free introductory tube of the new Frederics Hair Trane Cream. \ame . Address. City. . State , jlfS-Dtl^' W v-..r-.. When you write to advertisers please mention PHOTOPLAY iHGAZINE.