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Photoplay Magazine — Advertising Section 105
It's the money you spend wisely that counts
Someone has said that a rich man has more fun keeping a budget than a man of moderate means. Because the money he saves is tangible, he can see it and invest it, and put it to work. However, a budget is an invaluable help to anyone.
A budget helps you keep the right proportions between expenses, prevents you from spending more than is best for food and rent, or crimping more than you should on entertainment and luxury. But a budget is not a reason for getting cheap things, things in which you forfeit quality by attempting to save on price. A budget says to you: "Here is the amount of money you should spend for this. Spend all of it, but don't spend more." And it is up to you to get the best that can be got for that amount.
The person who spends his money wisely, who likes to get the utmost for it, always finds out from advertisements how he can spend it to the best advantage.
It is surprising how much more wisely you can buy if you make it a habit to read advertising. A little more value here ... a little better workmanship there . . , in this thing slightly more durability . . . that product perhaps a bit finer. And every cent of money you spend for advertised merchandise will bring you greater comfort, a higher quality of goods, and a standard of excellence that is nationally recognized.
It certainly pays to read the advertisements
When you write to advertisers please mention PHOTOPLAY MAGAZINE.