Photoplay (Jul-Dec 1929)

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Photoplay Magazine — Advertising Section •3 ..in a cigarelte it's TASTE/ TASTE above everything ^ When it comes to taste, the really fine cigarette begins where the average cigarette leaves ofF. Something more than ordinary tobaccos and routine care are needed to produce the aroma and character that are Chesterfield's own. * * * Not ordinary tobaccos, but tobaccos chosen, one by one, in all the leaf markets of the world, for flavor, richness, mildness . . . tobaccos matured and mellowed by ageing, in Nature's perfect way. * * * Not routine care, but tobaccos blended to scientific balance, to bring out the finer qualities that make a cigarette — and ' 'crossblended," the Chesterfield way, to round out and perfect the delicious flavor. * * * Chesterfield is much more than "something to smoke," just because each step is governed by taste, above everything. And long experience has taught us — and Chesterfield smokers as well — that a really fine cigarette can be made by no other rule. not only BLENDED but CROSS -BLENDED MILD . . . and yet . . . THEY SATISFY When you write to advertisers please mention PHOTOPLAY MAGAZINE.