Photoplay (Jul-Dec 1929)

Photoplay Magazine for November, 1929 93 )iUie Dove in ^''Qareers" First National Production Make-Up by Max Factor Billie Dove, resplendent in her resell beauty, •will again tl:rill you in "Careers", her first all-talking Vitaphone Prodticlion. "Max Factor s Make-Up, in my opinion, renders a distinct and valuable service to the motion picture profession. Sj^J W/ie/i B////e Dove Faces the Camera Heriyjake-Up /< 4r M AX FACTOR Faultless Beauty that Thrills!... ^;/i now you may know the make-up secret of the screen stars. Max Factor, Filmland's Make Up Genius, offers you this Priceless Beauty Gift. See Coupon. UNSEEN ... yet back of the flashing beauty of the screen stars is the deft touch of art in make-up. Make-up so perfect, so natural, so hfclike that you are never aware of it. The personality of the star dominates . . . you are enthralled with her rare beauty, her charm. So it should be with you, too, and with every woman. Make-Up to really enhance your beauty must become a natural part of you. Powder, rouge, lipstick and other make-up essentials must blend in color harmony with your own complexion colorings, beautifying naturally, emphasizing youi' own personality . . . thus creating that vision of beauty you have always dreamed of. This amazing new kind of make-up, created by Ma.x Factor for the stars of the screen, is based on cosmetic color harmony ... the greatest beauty discovery of the age. Under the blazing motion picture lights Max Factor proved that cosmetics must blend in color harmony . . . otherwise makeup appears off-color, spo.tty or grotesque. And you, in hundreds of feature pictures like "Careers'" and "Adoration", starring Billie Dove, have seen the perfection of make-up by Max Factor, for in all the big Hollywood motion picture studios, Max Factor's make-up is used exclusively. Upon this new principle of cosmetic color harmony. Max Factor created a new kind of make-up for every woman, for every day .. .Society Make-Up... and today it is the sensation of Hollywood. Stars whose beauty is famous adopted it . . . Billie Dove, Dorothy Mackaill, Marion Davies, Joan Crawford, Laura La Plante, Thelma Todd, Myrna Loy and scores and scores of other celebrities. Now you may know what Hollywood knows about make-up! Whether you are blonde, brunette or redhead, whatever your type... there is a correct color harmony in make-up for you. Discover it, learn the correct individual method of make-up, and you've at last found the way to actually double your beauty; the means to give to your own personality an alluring charm and fascination. These secrets of make-up Max Factor offers to unfold to you. In your color harmony in make-up which he will chart for you; in his book "The New Art of Society Make-Up", you'll receive a priceless beauty gift. Accept it, by mailing coupon now. Billie Dove and Antonio Moreno in a dramatic moment in "Careers." Photograph taken in Max Factor's Make-Up Studio, Hollywood Thelma Todd, Hal Roach Star, registers enthusiastic approval of the perfect color effect in Max Factor's Lipstick, saying: "Beauty is hidden in your 'Cosmetics of the Stars' ". MAIL FOR YOUR COMPLEXION ANALYSIS . Max Factor — Max Factor Studios, Holl>-wood, Calif. 1-11-19 I j D«ar Sir: Send me a complimentary copy of your 48-p3ge book, "The New Ait j I of Society Make-Up", personal complexion analysis and make-up color harmony I Max FACTOR'S Society MAKE-UP "Cosmetics of the Stars". . . HOLLYWOOD I chart. I enclose lo cents to cover cost I of postage and handlin] ■ Ndmc I Addiess COMPLEXION ■ Jallow Answer in l^gS ! I City llOhve \ Npaco. with check fnarkij I COLOR EYES :dlor lashes COLOR HAIR When you write to advertisers please mention PHOTOPLAY MAGAZINE.