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Photoplay Magazine for January, 1930
It is better
not to risk disorders of the gums
Ipana' s two-fold protection ^■V ^.vl a
keeps gums healthy — teeth white
Hm^ ^tJB Jj' ..-iii.i-'---'^5^
TO go on, day af'er day, using a tooth v^fct I fSSt B,-1 '
paste that merely cleans the teeth is to ' tmw' " ' ■W$AVuU"M
ignore the lessons of the past ten years. ' .-«■«
Today, such a tooth paste is only doing
half a job. 'f %-fr. Ik ^nOill
For the gums, too, must be cared for. They B^obos ,'^H J
must be nourished, toned and strengthened. BV As"
No matter how white, how perfect your ' ^V teeth, they are in danger if your gums be W
come tender, soft, unsound — if you allow dff^J
"pink tooth brush" to go unchecked. :'\1
Ipana, more than any other tooth paste, meets the needs of modern oral hygiene. \ * , 4^m^/K&F^&
For with it, your teeth are white and shining. J^**"'
Your mouth is cleansed, refreshed. And ^ your gums are strengthened, toned, invigorated. ^.. J
Week by week you can see and feel the ' gums and send the fresh, rich blood cours
improvement Ipana brings to your gums — I ing through the tiny veins. Thousands of
the pinker color, the firmer texture that let dentists preach the benefits of massage and
you know they are resistant to the inroads of ^> urge the use of Ipana Tooth Paste,
gingivitis, Vincent's disease and pyorrhea. s* ^ For Ipana stimulates the gums — it in
Gum disorders, so widely prevalent today, vigorates the entire mouth while it cleans
come as a result of soft foods and subnormal k ^m f lVWj the teeth. It contains ziratol, a hemostatic
chewing. Lacking work and exercise, the = bW| and antiseptic long used by the profession.
gingival tissues become congested, the gum ; JuMtAm
walls tender and inflamed. ,« M Get Ipana's Double Protection
But Ipana and massage will rouse your i'Kflftt ' jBBHI c -c u u u i « v.
r 6 ' MM Even if your tooth brush rarely shows
j^M W^Ml II 'I I Ulii l'ii> m i V I pink", for the sake of your gums play safe
and use Ipana. No doubt there are some
tooth pastes you can get for a few cents less
— but with gum troubles the threat that they
are, is the difference worth the risk?
Better start with Ipana today — don't wait
for the sample. Get a tube at the nearest
drug store. Tonight, begin a full month's
test of this modern tooth paste. See how
\ "3"^* "^"SjSfcj, i your teeth brighten, how your gums harden,
\ ^iEaS^fe'*-.. ^ajjl how the health of your mouth improves!
£k ■■:*"" I BRISTOL-MYERS CO., Dept. 1-10
-v 0^ — fc^ ■ «^B ^"■' y^ i ii xvest Screet' New y°rk' n y
^V IT VX '-'.mSr j9 Kindly send me a trial tube of IPANA TOOTH
^^ Xfci"»\ ^W &J '* I PASTE. Enclosed is a two-cent stamp to cover
v£ ^Bl I mW J& j^H partly the cost of packing and mailing.
'* j| ^J[JJtJn\ Name
1/ Address
v IPANA
\ TOOTH PASTE tT
when you wtlte to advertisers please mention PHOTOPLAY MAGAZINE.