Photoplay (Jan-Jun 1930)

Photoplay Magazine for February, 1930 ANITA PAGE believes that "the long skirt will be just a passing fad for the girls of high school and college age. After becoming accustomed to the freedom of the short sidrt, the younger girls will not be very anxious to undergo the restrictions of long skirts. But," she adds, "I do not think they will ever return to the knee-length dresses. They will find a happy medium between the very short and the very long." She goes on: "I love to see brown skin on vivid brunettes, but I think it detracts from blonde beauty. Moreover, a natural tan is not easy to acquire and I abhor the artificially brown skins. They always look so blotched and messy when submitted to close inspection. I believe that the girls are growing tired of all the work and worry in putting on an artificial tan and that the craze is rather dying out. "I have never followed the bare leg craze. The same effect is so much more attractively gained by wearing tan-hued chiffon stockings. With the coming of the more feminine styles in clothes I believe that even the school girls will go back to wearing stockings." ANN HARDING admits that she has never been ultra-modern enough to subscribe to the stockingless fad or wear her skirts above her knee caps. However, she says: "An ankle length skirt is picturesque for formal wear, but it is easy to see how it would interfere with driving a car, playing tennis, golf or hiking. I believe knickers «ill soon be the favored mode for sports. I think that extremely short and skimpy skirts have had their day for street and formal wear, and I am willing to prophesy that by next Spring the street dresses will be well below the knee, with frocks of a dressier nature still longer. "Most women will continue to discard stockings for sports wear, or to substitute ankle hose, but stockingless legs will seem out of place with the longer and more tailored clothes women will adopt for the street. "Women who go in for sports will have the golden tan which comes from exposure to the sun, but I do not think there will be so much dark brown skin in evidence. Altogether, I think women are bent on recapturing their own heritage of femininity." BILLIE DOVE likes the long skirts for evening wear, but believes that for sports the hem a little below the knees is more practical. She thinks a hem-line striking midway between the knee and ankle is awkward and, if her dresses must be long, prefers them ankle length. Billie believes that a coat of tan is beneficial to the health if acquired sanely. She herself was tanned this year. As for the stockingless fad, Billie can "take it or leave it alone." She hasn't worn hose for the past two years except when "dressed up," but she makes no promise about the future. EVELYN BRENT had just returned from abroad when the long skirt question was put to her. "Of course, we'll wear them long!" said "Betty." "Europe and New York have shunned the short skirt with a suddenness that is startling. Paris decrees a five inch below the knee length for suits and tweed frocks, and for evening wear, trains and skirt sweep the floor." Betty, who has one of Hollywood's prize coats of tan, says, "My tan fades naturally when I keep out of the sun, so I am now the right shade for my Winter costumes. The suntan mode did not hurt my skin, and I shall acquire another bronze next Summer." The stockingless mode, according to Betty, will hold for beach and country club wear, but will be taboo for street or formal occasions. DOROTHY MACKAILL likes long skirts for evening wear, but prefers the present abbreviated ones for sports. Afternoon dresses she likes short in front, long or medium on the sides and long in back. Dorothy has a stunning golden Honolulu sun-tan and means to ROUGE shades this NEW, fascinating way Forget all about "matching your skin" and select shades to match your costume CATCH THE SPIRIT, the joyous freedom, of this beautiful new fashion . . . rouge to harmonize with your every costume. The charm of it . . . the individuality . . . and the difference that must exist when all rouge shades match your skin — match automatically, without your giving a thought to it. Well you know that usual rouge does not have this characteristic. Instead you have memories of dire disappointment, times when you felt ' 'horrid " because off color make-up simply spoiled the glory of your gown. Now what has happened? . . . how can you vary the old idea . . . and select rouge shades to match costume, not troubling to match your skin? Just this: Princess Pat Rouge does not blot out the skin. 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