Photoplay (Jan-Jun 1930)

"A Summer tan used to be a Winter worry, but nowadays healthy brown faces and shoulders against white flannel and gaily colored jersey sports clothes or white satin evening gowns have proved exceedingly attractive. I have never been sold on the idea of evening ensembles without hose. To me a thin chiffon stocking makes a well turned ankle far more intriguing than the bare flesh. However, I believe socks will continue their popularity for beach wear." LORETTA YOUNG is buying all her street and afternoon dresses with longer skirts, but doesn't think sports dresses will be worn long. Loretta admires sun-tan on others but hasn't had any luck acquiring one herself. She'll try again next year. Last Summer she wore socks with sports clothes, and with high heels, sheer hose or none at all. She expects to do the same next year. MYRNA LOY, who has exhibited as many nationalities on the screen as Chaney has faces, prefers short skirts, but adds: "Of course, a screen actress would be foolish if she failed to follow the prevailing trend of fashion." Myrna says a little tan more or less doesn't bother her since she is usually cast for dusky native girl parts. Although she herself prefers stockings "because they can be chosen to harmonize with one's costume," and although she feels that the longer skirts will increase the use of hose, she adds that the stockingless vogue is too firmly entrenched to disappear immediately. PHYLLIS HAVER, now Mrs. William Seaman, agrees that long skirts are here to stay. She is bewailing the fact that she bought so many things before the new styles came in. "Frocks which are brand new — I haven't even had them on — are already as dated as pompadours," moans Phyllis. She thinks that sun-tan and bare legs will last. "They're so healthy," says the blonde Phyllis, who is very much of an outdoor girl. "And it isn't only in Hollywood that women have been converted. All over Europe I saw brown skins. At Antibes the women spent most of their time toasting themselves in the sun." PATSY RUTHMILLER, modern and energetic young person that she is, is not enthusiastic about the new "clinging vine" styles. But Pat is always in the vanguard of fashion, and the formal and semi-formal gowns for her trousseau last fall were all long and most of them of uneven hem-line. Patsy was burned to a deep, rich bronze — the envy of her friends — last summer, but will probably not acquire such a decided tan next season. She favored the stockingless vogue, but with the arrival of a more feminine and dignified era in women's clothes, she has abandoned this fashion, too. LOIS WILSON welcomes long skirts and feels that with longer lines, dresses will take on a grace heretofore lacking. She has a healthy tan, gained during a Summer at the beach — and plans to keep it. The stockingless fad, however, she believes to be decidedly on the wane and thinks it unsuited to any place other than one's own boudoir. DOLORES COSTELLO enjoyed the freedom which short skirts gave, but thinks the new silhouette much more graceful. She wore frocks with uneven and fairly low hem-lines in all her pictures made late in 1929. Dolores feels that sun-tan is unsuited to her delicate blonde beauty, and has never taken up the fad. She did not fall in with the rage for bare legs either, and feels that this fad is destined to fade into obscurity. MARY DUNCAN declares: "If ankle length skirts are to be worn this Winter, you will find me wearing them — even though short skirts are more comfortable. I have been wearing Photoplay Magazine for February, 1930 Jewels, silks, hair, eyes, teeth — all owe much of their charm to natural brilliancy 127 / IxLS speciaL tootrt paste whitens teetrt tlrat are HARD TO WHITEN... nnxi polhries them, to cl spark tincj lustre Hard-to-whiten teeth can be made to flash their original brightness and whiteness if IODENT No. 2 is used regularly. The instant you apply a brushful, you will understand why. There is no excessive foaming or liquefying. The No. 2 texture maintains an effective body in the mouth. It gets everywhere. And clings 'til it thoroughly cleans every surface and crevice of the enamel. You will notice, too, that this natural cleaning process not only whitens your teeth, but restores their original, gemlike lustre — without bleaches, abrasives or other harmful ingredient. IODENT is the only dentifrice made in two textures for the two recognized classes of teeth. IODENT CHEMICAL Iodent Building COMPANY Detroit IODENT NO. 1 for Teeth EASY to WHITEN also ideally adapted for CHILDREN'S TINYTEETH and TENDER GUMS IODENTW2 FOR TEETH HARD TO WHITEN When you write to advertisers please mention PHOTOPLAY MAGAZINE.