Photoplay (Jan-Jun 1930)

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Photoplay Magazine for February, 1930 thing from your wife, anything that she knows better than you, you will understand. "Redemption" was a sorry affair. It was temporarily shelved. But in the meantime Gilbert had to make a talking debut. He promised to do a picture before he went to Europe if it could be rushed through in four weeks. It was rushed. The result was "His Glorious Night." It was released while he was in Europe. Almost before he stepped off the boat, upon his return, he asked: "How's my picture? What do the critics think of my picture? " For Gilbert's career has dominated his life. His friends had to tell him that his first talkie was not good. He could see the criticisms for himself. He suffered anger, then shame, and then anger again. V\ THAT went on in his mind was masked by Vv a forced gaiety. And the studio officials, bound to him irrevocably under the contract which had cinched a financial deal, heard bitterly the echoes that Gilbert's picture inspired. Gilbert's voice had failed in his first talking release. The fans were shocked when he spoke. He rides into the driveway of his studio bungalow in the morning. The studio is bound to him under a contract that cannot be broken. He gives every outward appearance of a successful man, but his voice has failed, he has lost heavily on the stock market and he is separated from his wife. They call it a temporary separation, but I cannot help but believe that it is the beginning of the end. Gilbert has no talent for domesticity and Ina is a positive woman. His career has gotten on his nerves and Gilbert must fight his battles alone. Garrulous as he is, he remains at heart a lonely soul, as all creative artists are. Well, what is there left for him to do? No matter what happens he will earn a million dollars in the next two years. But it isn't money that counts with him. Gilbert could not retire. His art means more to him than wealth and fame. He would go insane if he were idle. What then? He musl learn to talk. But how? If he could go away and have six months in a small stock company it would make him over. But John Gilbert could not do this for professional as well as personal reasons. Well, then, a teacher. The actor, himself, takes first one side and then the other. One minute he is angry and considers himself the victim of a huge plot, the next minute he is sad for what he considers a failure, but dominating it all is this spirit: ""pNAMNit! I'll show 'em. I'll show 'em I -'-^can talk. I'll get a human story. I'll play a real role and not that of a puppet. I'll make a come-back. I'll show 'em. They can't down me. They can't ruin me with one bad talking picture!" He was caught unprepared. Hollywood said that Corinne Griffith couldn't talk, but she learned. Hollywood said that Gloria Swanson was through, but she isn't. Some folks in Hollywood persist that Gilbert is finished. You hear it from his enemies, of course, not from his friends. Personally, I don't believe it. Or maybe it's because I won't. But I cannot believe that a man who has battled life single-handed, who has taken all the hard knocks right on the chin, will let a little thing like a talkie device down him. I believe that Gilbert will come back strong, that he will wake up, start in earnest, make some vital gesture, hurl some new defiance and really equip himself for the microphone, the terror of Hollywood. Gilbert is not through! He'll learn. He'll equip himself. He'll show 'em. And more power to him' ntimate BEAUTY TALKS with HELENA RUBINSTEIN [ Thousands of women all over the country are continually writing to Helena Rubinstein, seeking her expert advice on the personal beauty problems that are so much a part of every woman's life. Write yourself to this world famous beauty specialist! Address inquiries to Helena Rubinstein Beauty Talks, 8 East Fifty-Seventh Street, New York, N.Y. ] Dear Madame Rubinstein — Yesterday I went ice skating Today my lips are chapped, my hands are rough and my face is dry enough to crack. Can you help me? — Jane R., Boston. P. S. I. only want to buy one preparation. Dear Jane R. — If you want but one preparation, then by all means choose my Valaze Pasteurized Cream! This unusual cream is wonderful for the face, the throat, the hands, the arms, the elbows. Then, if you wish, you can protect your lips with my exquisite Valaze lipstick which never dries the lips and will remain on for hours. Dear Madame Rubinstein — The stage is certainly a strain on my complexion. I have noticed "whiteheads" as well as blackheads under my skin lately — and my face, away from the footlights, looks sallow and coarse. What shall I do? — M. B., N. Y. Dear M. B. — Your complexion need not suffer, my dear! If you will wash every day with my Valaze Beauty Grains, all the hard skin substances and hidden impurities will be quickly removed. Then at night, apply my Valaze Acne Cream to purify your pores and magically clear your skin. Dear Madame Rubinstein — I have three charming daughters who are fairly clamoring for "mother to step out". They laughingly accuse me of being old fashioned ... So I have made up my mind to surprise them. Have you anything to aid a sadly drooping chin? — Mrs. J. H. L, Atlantic City, New Jersey. Dear Mrs. J. H. L. — One with so much spirit could scarcely be called oldfashioned! Start tonight by cleansing your face deeply with Water Lily Cleansing Cream, my amazing rejuvenating cream. Then apply Valaze Contour Jelly, patting it well into the skin, pressing up on your eyes, lifting your chin. This will tighten the facial muscles . . . and will firmly round your contour. Write me of your progress, do! Dear Madame Rubinstein — Trying to look presentable for business is such a nuisance. I powder my nose twenty times a day and still it is shiny! Have you a remedy? And oh, yes! — have you a rouge that "sticks"? — D. B., Pa. Dear D. B. — First of all, try my Valaze Snow Lotion. This adheres marvelously and makes the loveliest of foundations for my Water Lily Powder. Keep a Water Lily compact in your desk drawer. The powder comes in enchanting colors, as clinging as you please. And the rouge is ever so flattering to your skin. Or if you want a rouge that will stay all day long, there'sValaze rouge en creme. Smooth it over your cheeks! Then add the same enchanting hue to your lips. You will be amazed at the transformation! Cosmetic and scientific home treatment preparations of Helena Rubinstein are on sale at the better shops and at her salons. The values are really unusual: Valaze Pasteurized Face Cream (1.00). Valaze Cubist Lipstick d.ool. Valaze Beauty Grains h.oo). Valaze Acne Cream (1.00). Water Lily Cleansing Cream I2.50). Valaze Contour Jelly (1.00). Valaze Snow Lotion (1.00). Water Lily Compacts: single (2.00), double (2.50). Valaze rouges en creme (1.00). Helena Rubinstein, Inc. 8 East 57th Street New York When you write to advertisers please mention PHOTOPLAY MAGAZINE.