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rainbows were black and white
Suppose that, since the world began, rainbows had been black and white! And flowers; and trees; Alpine sunsets; the Grand Canyon and the Bay of Naples; the eyes and lips and hair of pretty girls!
Then suppose that, one day, a new kind of rainbow arched the sky with all the colors of the spectrum — that a hitherto undreamt-of sunset spread a mantle of rich gold over the hills.
DOLORES COSTEILO, lovely Worner Brothers star, * is even more charming than ever, in Technicolor.
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Literally, that is what happened to the motion picture screen. Technicolor has painted for the millions of motion picture "fans" a new world — the world as it really is, in al its natural color.
Yesterday is an old story in the annals of the "movies." For yesterday motion pictures were silent. And . . . yesterday motion pictures were black-and-white.
Today you hear voices, singing, the playing of great orchestras. Today you see the stars, the costumes, the settings — in natural color — in Technicolor.
CO Or is natura
SOME OF THE TECHNICOLOR PRODUCTIONS
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or
DIXIANA, with Bebe Daniels (Radio); GLORIFYING the AMERICAN GIRL.with Mary Eaton. Eddie Cantor, Helen Morgan, Rudy Vallee in revue(Paromount);GOLDEN DAWN, with Wolter Woolf, Vivienne Segal (Warner Bros.); HOLD EVERYTHING, with Winnie lightner, Georges Carpentier, Joe E. Brown
(Warner Bros.); PARAMOUNT on PARADE, all-star revue (Paramount); The ROGUE'S SONG, with Lawrence Tibbett, Catherine Dale Owen (Mefro-Goldwyn-Mayer); SON of the GODS, starring Richard Barthelmess (First National); SONG of the FLAME, with Bernice Claire, Alexander Gray (First
National); SONG of the WEST, with John Boles, Vivienne Segal (Warner Bros.), The VAGABOND KING, starring Dennis King (Paramount); BRIDE of the REGIMENT, with Vivienne Segal (First National), UNDER A TEXAS MOON, with Frank Fay, Noah Beery, Myrna Loy, Armida (Warner Bros.).