Photoplay (Jan-Jun 1930)

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Photoplay Magazine for March, 1930 It is no accident that Fox has twice in succession won the Photoplay Magazine Gold Medal. The explanation is simple! Fox has had the courage to believe that the great American public appreciates the finest things in film art quite as much as do the high-brow critics! And with this faith Fox has produced the finest things in films. And for the future — the same policy will be carried out, but on a still greater scale. Imagine lovely Janet Gaynor in the heart-shaking role of the girl-wife in LILIOM, the most passionately beautiful stage success of the past ten years. The most sympathetic part Janet has ever had. And John McCormack, greatest singer of them all, in a romantic singing-talking movietone. Jack London's mighty tale, THE SEA WOLF, ought to be the high-water mark, so to speak, in sea films. You remember this hair-raising yarn of stark, raw passions — the giant sea-captain, with the soul of a gorilla — the prisoner girl, her lover and the pitiless sea. Directed by the great John Ford! Many other great ideas are in production — among which these deserve special mention at this time: THE OREGON TRAIL, first important American epic of the talking screen — based on Francis Parkman's narrative — directed by Raoul Walsh. COMMON CLAY, Harvard prize play, by Cleves Kincaid, directed by Victor Fleming. SO THIS IS LONDON! with Will Rogers and Jillan Sandes and a cast of English artists. Staged byHazzard Short; music by Richard Fall, Viennese composer. MOYIETOXE When you write to advertisers please mention PHOTOPLAY MAGAZINE.