Photoplay (Jan-Jun 1930)

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Photoplay Magazine tor March, 1930 "That sore throat'll be gone by morning" SORE throat is a warning to look out for a cold — or worse. If you have the slightest indication of trouble, gargle immediately with full strength Listerine. Keep it up. Millions have found that this simple act checks the ordinary kind of sore throat promptly. Keeps it from becoming serious. Moreover, they have proved that its systematic use is excellent _ escaPe a coicl tion of the world which are caused by germs breeding in the mouth. Though Listerine is powerful you may use it full strength, with entire safety, in any cavity of the body. Indeed, it is actually soothing and healing to tissue. This is commented on by the famous 'Lancet," the leading medical publica protection against having colds and sore throat at all. When you realize that full strength Listerine kills even the virulent Bacillus Typhosus (typhoid) and Staphylococcus Aureus (pus) germs in numbers ranging to 100,000,000 in 15 seconds, you can understand why it is so effective against cold weather complaints rinse the hands uith it Colds can often be prevented by the use of full strength Listerine on the hands before each meal. It destroys germs which may be present, so that when they enter the mouth on food they are powerless to cause harm. Keep a bottle of Listerine handy in home and office and use it frequently — especially after exposure to cold weather or germ-carrying crowds in offices, railway trains, street cars or buses. It may spare you a trying and costly siege of illness. Lambert Pharmacal Company, St. Louis, Missouri. E SAFE ANTISEPTIC LISTERINE *« kills 200,000,000 germs in 15 seconds When you write to advertisers please mention PHOTOPLAY MAGAZINE.