Photoplay (Jan-Jun 1930)

/{&£ir#Af//)s jtrfa//atf& H&rzx/A, Photoplay Magazine for March, 1930 I c For the Screen Stars, and YOU — a Genius Developed this New Kind of Make-Op Under Blazing Studio Lights, Filmland's MakeUp King Discovered a Magic Way to Enhance Personality, to Double Beauty Nozv This Make -Up Secret, the Sensation of of Hollywood, is Offered to You ...to Every Woman ...by Max^Factor IN the magic land of pictures, there's a magic way to beauty . . . and its known to every star in Hollywood. A new kind of Make-Up . . . conceived by imagination and produced by genius ... by Max Factor, wizard of make-up in Filmland. And now you may share this wonder beauty discovery . . . you may share Hollywood's Make-Up Secret. "New beauty for every woman lies in the discovery of cosmetic color harmony. It is the secret of perfect make-up," says Max Factor. "If powder, rouge, lipstick and other essentials are in perfect color harmony with the individual complexion, beauty is magnified. If not, the effect is off-color and grotesque, and beauty is marred. This we proved in tests under the glare of studio lights. "And, to vividly emphasize personality, make-up must be individualized. . .the color harmony must be perfect for every type, for every variation in blonde, brunette, or redhead. Then, of course, there are tricks of make-up, too, which not every one knows." On the screen, before your very eyes ... in feature pictures starring Janet Gaynor, Marion Davies, Joan Crawford, Laura La Plantc, and the host of stars in Hollywood . . . has flashed the faultless beauty of make-up by Max Factor. Beauty that thrills . . . fascinates . . . holds, and remember.that in every feature picture released from Hollywood, Max Factor's Make-Up is used exclusively. And now you, as in a wonderful dream, will play the part of a screen star, and receive from Hollywood's Make-Up King . . . your own individual color harmony in Society Make-Up, in the powder, rouge, lipstick and other essentials created by Max Factor for the stars, for you ior every woman, for every day. You'll at last discover the one way to vividly emphasize the allure and magnetism of your personality; to give to your own natural beauty a charm and fascination which unti now has remained hidden. Simply mail the coupon to MaxFactor, who will analyze your complexion, chart your own make-up color harmony and send you his book, "The New Art of Society Make-Up". MAX FACTOR'S Society MAKE-UP "Cosmetics of the Stars". . . HOLLYWOOD «s-V ata aru/ ceqfam/tc* ACADCMr Or MOTION PlCTuRC ARTS A*0 SCIENCES ..»>.... DOUGLAS FAIRBANKS '"^ *'*"> Photographic reproduction of certificate of aivard presented to Max Factor by the Academy of Motion Picture Arts and Sciences for notabie research and discovery in the Art of Make-Up. anet Gaynor Fox Film Star Who received the merit award offered by the Academy of Motion Picture Arts and Sciences for her outstanding performance in "jth Heaven", says in a /tote to Max Factor: "There is a delicate beauty about my color harmony in your Society MakeUp that blends perfectly with my complexion. " Olive Borden, R-K-0 Star and Max Factor, Hollywood's Make Up Genius, approving an alluring color harmony shade in rouge. MAIL FOR YOUR COMPLEXION ANALYSIS Mr. Max Factor — Max Factor Studios, Hollywood, Calif. 1-3-21 Dear Sit: Send me a complimentary copy of your 48-page book, "The New Art I of Society Make-Up", personal complexion analysis and malcc-up color harmony chart. I enclose 10 cents to cover cost ' . of postage and handling. I Addmi _ [ay COMPLEXION COLOR LASHES COLOR EYES COLOR HAIR Dry_ *&L_ m Note:— 96% of all make-up used bij the Hollywood stars and Motion Picture Studios is Max Factor's. (Los Angeles Chamber of Commerce Statistics.) When you write to advertisers please mention PHOTOPLAY MAGAZINE.