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Photoplay Magazine for March, 1930
8?
"Ordinary soaps can do great harm"
says the famous beauty expert
CARSTEN of Berlin
"Daily cleansing with Palmolive Soap is the basis of all my treatments, even the most elaborate."
"Ordinary soaps can do great harm. Modern beauty specialists advise a soap made of vegetable oils... the pure oils of palm and olives. Palmolive Soap is fresh and bland, safe for the most sensitive complexion. It leaves the skin in the best possible condition for a beauty expert's treatment."
Today, more than ever before, it
is important to wash the face with
this olive oil soap which is safe,
bland, nonirritating.
""V TEW beauty treatments, such as ultra-violet J-N rays and radio-active preparations, undoubtedly have their value in certain conditions of the skin, but it must not be imagined that older and simpler methods are superseded," says Leo Carsten, proprietor of the famous "Figaro" beauty shop on the Kurfurstendam in Berlin.
"Soap and water, for example, are still the finest possible cleansers for the skin," he adds. "You will realize the importance of this when I say that daily cleansing with Palmolive Soap is the basis of all my treatments, even the most elaborate."
Herr Carsten, better known as "Figaro," is head of the leading beaut)' salon in middle Europe... located on one of the most fashionable streets in the world. He, himself, is well known in Berlin social circles as well as in the world ot beauty science.
i8jooo famous experts agree
In this shop ... in other beauty shops patronized by the smart women of the world's leading
Facade of Carsten 's famous beauty salon on the Kurfurstendam in Berlin . . . one of the most elegant shops on an avenue famous for its smartness.
capitals... the advice to use Palmolive is part of every recommended home facial treatment.
Palmolive is made of the oils of palm and olives ... no other fats whatever. Its color is the natural color of these oils. Its natural odor makes unnecessary the addition of heavy perfumes.
This is the Palmolive treatment
This is the way to get the best results: make a creamy lather of Palmolive Soap and warm water. Massage it into the face and throat. Rinse with warm water, then with cold. That's all. Yet thousands of great beauty experts, millions of their clients, find it the most effective safeguard for beauty. And Palmolive costs so little that one uses it for the bath, of course, as well. Begin these twice-a-day treatments tomorrow. They will protect your skin from irritation . . . keep it fresh, glowing, lovely.
Retail Price 1QC
PALMOLIVE RADIO HOUR Broadcast every Wednesday night from 9:30 to 10:30 p.m., Eastern time; 8:30 to 9:30 p. m., Central time; 7:30 to 8: 30 p. m.. Mountain time; 6:30 to 7:30 p. m. , Pacific Coast time — over WEAF and 39 stations associated with The National Broadcasting Co.
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