Photoplay (Jan-Jun 1930)

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Photoplay Magazine for March, 1930 DATED Coffee 89 full strength ... at the peak of its flavor . . . You get it THE WEEK IT IS RDA5TED This revolutionary new way of handling freshly roasted coffee like a perishable fresh food gives you a treat in flavor you have never had before "Dated Coffee" means the same thing as "this morning's milk," "fresh bread." In adding this quality of dependable freshness to the rich depth of flavor of Chase & Sanborn's blend of superbly aromatic coffees, Chase & Sanborn have taken the last step to make your coffee perfect EVERY can of Chase & Sanborn's Coffee is dated . . . just as "24-hour eggs" are dated . . . just as your bottle of fresh milk is dated. Straight from the fragrant roasting ovens it goes to your grocer twice a week, delivered by the same motor trucks of "Standard Brands Inc., Daily Delivery" . which bring him Fleischmann's Yeast fresh all the time. No stop-overs for re-handling or storage! No standing on your grocer's shelf! Every can showing an eighth-day date regularly collected and replaced with fresh! This way of distributing coffee is new — without precedent in the coffee business. To a blend already established for sixty-five years and preferred in many sections of the country for its smooth richness of flavor and exquisite "bouquet," it adds a guarantee of absolute freshness. Get a package today at your grocer's. LOOK FOR THE date ON THE CAN Chase and Sanborm Coffee DAT E D Copyright. 1930. by Standard Ersods Inc. ^/ ^/ When you write to advertisers please mention PHOTOPLAY 3IAGAZIXE.