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^ydake Ipana theauctrdian ofuouraumS
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Because of its two-fold protection, Ipana keeps the gums bard and healthy — the teeth clean, white and sound!
THE old methods of dental care are being bettered with every passing year! No longer is it sufficient for a tooth paste to keep the teeth "surface clean". The gums must be cared for — nourished, toned and stimulated.
For it is not too much to say that the possession of your teeth depends on the health of your gums.
111 Tor this there is no better, more modern, more up-to-theminute agent than Ipana Tooth Paste. It helps defeat the modern plague of gingivitis, Vincent's disease — even pyorrhea.
The food we eat in this day and age is responsible for many troubles of the gums. It is too soft, too creamy —it robs the gums of the stimulation they need to remain in health.
This stimulation Ipana and massage restore. A brushing with Ipana, a light massage of the gums with
BRISTOL-MYERS CO., Dept. 1-30
73 West St., New York City Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a two-cent stamp to cover partly
Ipana still on the brush, stirs up the | the cost of packing and mailing.
flagging circulation in thegum walls.
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The influx of fresh, clean blood carries off the poisons and the wastes. The tissues regain their vigor and their strength. For Ipana is a modern tooth paste specifically compounded to meet this modern need. It contains ziratol, a hemostatic and antiseptic widely used by dentists.
So give your family and yourself Ipana's double protection. Very likely there are some tooth pastes that you can obtain for less— but don't, don't try to economize when the health of your gums is concerned.
oend for the sample, if you wish. It will convince you that Ipana is a tooth paste of delicious taste and remarkable cleaning power. But it's much better to buy the full-size tube at the nearest druggist's. That will last for at least thirty days — long enough for you to experience Ipana's remarkable power to tone and to strengthen your gums.
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