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You don't know the halT ot it
/
until uouve
L
seen ner /n
Techn
icolor
Oh, of course, the shadowy grays of the old "black-and-white" didn't treat her so badly!
But you don't know the half of it until you've seen how Technicolor brings her to life. The color in her cheeks . . . and in her eyes. The flash of golden brown in her hair as it is caught by a playful beam of sunshine.
Yes! The magic Technicolor camera sees all these things. It observes life in its manifold glory of natural color. Then relives it for you on the screen . . . transports you into the very picture yourself. You become a delighted participant in the happenings of a screenland made real through the enchanrment of color!
Yesterday is an old story in the annals
DOROTHY MACKAIIL is more charming than ever in Technicolor. "Bright Lights" is her latest First National picture.
of the "movies." For yesterday motion pictures were silent. And . . . yesterday motion pictures were black-and-white. Today you hear voices, singing, the playing of great orchestras. Today you see the stars, the costumes, the settings — in Technicolor.
I ech n ICOIOr // natural color
SOME OF THE TECHNICOLOR PRODUCTIONS
BRIDE OF THE REGIMENT, with Vivienne Segal (FirstNational); CHASING RAINBOWS, with Bessie Love and Charles KinglMetro-Goldwyn-Mayer) DIXIANA, with Bebe Daniels IRadiol HELL'S ANGELS ICaddo Productions! HOLD EVERYTHING, with Winnie Lightner and Joe E. Brown (Warner
Bros. I; MAMMY, starring Al Jolson IWarner Bros.]; NO, NO, NANETTE, with Bernice Claire and Alexander Gray (First National); PARAMOUNT ON PARADE, all-star revue (Paramount); PUTTIN' ON THE RITZ, with Harry Richman (United Artists); SALLY, starring Marilyn Miller (First National);
SONG OF THE WEST, with John Boles and Vivienne Segal (Warner Bros. I; THE VAGABOND KING, starring Dennis King, with Jeanette MacDonald IParamountl; THE ROGUE SONG, with Lawrence Tibbett and Catherine Dale Owen (MetroGoldwyn-Mayer).