Photoplay (Jan-Jun 1930)

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Photoplay .Magazine for April, 1930 You and Yourself or, Beat "Pink Tooth Brush" , , A PLAYLET IN 1 ACT * A DIALOGUE IN WHICH YOU PLAY BOTH OF THE PARTS YOU: H'm "pink tooth brush. " That's the first time I've ever noticed that. SMALL VOICE WITHIN YOU: You might have known. You've really been expecting to see it for some time. YOU: Nothing of the sort. I take good care of my teeth. SMALL VOICE: True enough, but you like to forget about your gums. YOU: I don't. I keep my mouth clean *nd fresh and my teeth white. What more can you ask ? SMALL VOICE: Plenty. What's the good of white teeth, if your gums aren't heal thy? YOU: No good, I suppose. SMALL VOICE: Of course not. This soft, modern food that you are eating doesn't give the gums enough exercise to keep them in a fit condition. The circulation of the blood through them grows sluggish and before you know it they have become soft and spongy and tender. YOU: I know. I heard about that somewhere. SMALL VOICE: You bet you did! Ipana has been telling it to ycu often enough. What's more, if ycu aren't careful, you're likely to find yourself fighting gingivitis, Vincent's disease or even — YOU: Wait a minute! Don't let's think about pyorrhea. SMALL VOICE: Maybe you've got to think about it and the sooner the better. What's the use of sticking your head in the sand? "Pink tooth brush"isn'tgoing to kill you. It won't take long to clear it up. Not if you massage your gums with Ipana. YOU: / might try it some time. But why the massage? SMALL VOICE: Might! Might! Don't put it off until it's too late. Don't you know that massaging the gums is the most beneficial thing in the world for them? It tones them up, puts new life into them and starts the blood coursing through the tiny veins in a healthy, invigorating flow. And massage with Ipana is even better. YOU: But I don't have to use Ipana. There are plenty of other good tooth pastes. SMALL VOICE: That's true, there are many pleasant tooth pastes made. But Ipana not only tastes good, it does good, too. It contains ziratoL an antiseptic and hemostatic that has an extremely beneficial effect on the gum tissue. Why, dentists have been using ziratol for years. YOU:/ think I'll send for a sample of Ipana and give it a trial. SMALL VOICE: Go ahead. They'll be glad to send it to you, but is this the time to be looking for a ten-day sample? If you are going to clear up "pink tooth brush", the thing to do is to go right down to the corner drug store |and buy a full-size tube. That's the only way to get the good result that comes with the steady use of Ipana. It'll last you a month and at the end of that time you'll know what it is to have hard, rosy gums as well as shining white teeth. z. BRISTOL-MYERS CO., Dept. 1-40 73 West Street, New York, N. Y. Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a two-cent stamp to cover partly the cost of packing and mailing. Name Stmt City State When you write to advertisers please mention PHOTOPLAY MAGAZIXE.