Photoplay (Jan-Jun 1930)

Photoplay Magazine for April, 1930 l7 ow to Emphasize fy personality & i with Make-Up Max Factor, Hollywood's Make-Up King, Reveals the Magic in Make Up, and Tells Why Every Woman Should Individualize Her Make Up as Screen Stars Do. DOR OTHY MACKA1LL in "Hard to Get" First National Production Make-Up by Max Factor When y oa see this super-feature you will he thrilled with the magnetism of Dorothy Mackailfs vivacious personality. Even Dorothy Mackaill, with all her natural beauty and fascinating charm insists that her make-up iy Max Factor he in correct color harmony to blend with her orpn individual complexion colorings. 4 H Dorothy Mackaill, 1st National Star, says: "I use your make-up exclusively, as there is none just as good as Max Factor's Society Make-Up." Loretta Young, 1st National Studios, and Max Factor, Hollywood's Make-Up King ... approving the correct color harmony shade in Max Factor's Face Powder. MAX FACTOR'S Society MAKE-UP "Cosmetics of the Stars''*^ -. ^ HOLLYWOOD AVE you given real serious thought to your make-up ... or are you just haphazardly using cosmetics? Have you studied your colorings, and have you harmonized your make-up accordingly... or are you detracting from your beauty by using off-colors in make-up? And have you analvzed vour type and looked for ways to emphasize the charm of your personality? "The first essential of make-up is to have cosmetics in color harmony", says Max Factor, Filmlands genius of make-up. "Second, the color harmony of the make-up ensemble must blend with individual coloring...whether blonde, brunette or redhead, And third, make-up must be applied so as to emphasize features that bring out the allure of personality". On the screen, in dozens of feature pictures like "Hard to Get", with Dorothy Mackaill, you have actually seen, the magic of make-up by Max Factor. You have seen the lifelike naturalness gained with Max Factor's famous discovery . . . cosmetic color harmony. Now, Max Factor has perfected a make-up for day and evening use based on this same principle which proved so successful in pictures. Max Factor's Society Make-Up powder, rcuge, lipstick and other make-up essentials in color harmonies to blend with every variation of complexion. Adopted almost instantly by leading stars, for social and every day use, it will be a beauty revelation to you! And you may learn, too, exactly what color harmony you should use to bring out your beauty and charm in the most fascinating way. Simply mail the coupon to Max Factor for your own individual complexion analysis and make-up color harmony chart. You'll also receive a copy of Max Factor's book, "The New Art of Make-Up" — 4S pages of beauty advice and make-up hints. In it you will read why ieading stars— Dorothy Mackaill, Betty Compson, Loretta Young, Doris Dawson, and scores of other beautiful celebrities prefer Society Make-Up. And you, too, will discover that make-up may be really magical in its gift of beauty. ~~MAIL FOR YOUR COMPLEXION ANALYSIS ■ Mr. Max Factor — Max Factor Studios, Hollywood, Calif. 1~H6 ■ Dear Sir: Send me a complimentary copy of your 48-page book, rfThe New Art of Society Make-Up", personal complexion analysis and make-up color harmony I enclose 10 cents to cover cost ' BETTY COMPSON, Independent Star, writes: "I adore the lovely soft colorings in Max Factor's Society Make-Up." :harc. :^| of postage and handling. ?l Name ll I Address COMPLEXION Light :OLOR LASHES COLOR EVES COLOR HAIR jllow Answer in L6S£ ■ Hive Ispaces with check mark,] I *p6% of all make-up used by Hollywood Stars and Studios is Max Factor s (Los Angeles Chamber of Commerce Statistics) When you write to advertisers please mention PHOTOPLAY MAGAZINE.