Photoplay (Jan-Jun 1930)

ii4 TlMETCGO but still time touseMUM Those times when you must be ready in a jiffy! Just time to slip on your dress. Not a moment more to spare — yet you must not chance perspiration offense. Then's when you're most grateful for Mum! In no more time than it takes to powder your nose, your underarm toilet is made with Mum. One dab of snowy cream under each arm and you're safe. Slip into your dress, and step forth — with assurance. For Mum doesn't have to dry. It is soothing — not irritating — to the skin. And just as harmless to the daintiest fabric; Mum doesn't even leave the skin greasy. This likable and usable deodorant has removed the last excuse for offending. It offers you permanent protection, for its daily use can do no harm. Mum does not arrest the action of the pores, or interfere in any way with their normal, necessary work. It just neutralizes the odor completely. Keep a jar of Mum on your dressing table and make its use a daily habit, morning and night. Many women carry it in the purse, to be ready for any emergency. Spreading a little Mum on the sanitary napkin makes one serenely safe from offense. Mum Mfg. Co., N. Y. Photoplay Magazine for April, 1930 in "La Boheme." The woman in "Strange Interlude" was no shrinking flower. But maybe it will be just another strange interlude with Lillian. Anyway, that play on words has to be used or this isn't legal. HERBERT HOOVER, if he gets tired of being President, would make a swell character actor in motion pictures. Anyway, Fred Datig, casting director at Paramount, says so. Datig has his own ideas on how to cast other notables of the world's news. Charles Lindbergh would make a successful juvenile leading man. Ramsay MacDonald would clean up in business men roles. Mayor James Walker could get plenty of work as a live-wire salesman. John D. Rockefeller, as the grandfather. And Thomas Edison as a good Samaritan, are two other bets. The only woman in the news to have a chance on the screen would be Helen Wills, the tennis star. Now all that is left is just to try and get them together. THERE was much ballyhoo when it was announced that Lois Moran had been given the big singing role in "Bride 66," the first Arthur Hammerstein operetta. Tests were made. Clothes were fitted. And then it was announced that somebody else would do the part because Lois had a very bad cold. But the rumor hounds have it that Lois was given a tidy little sum to forget that she ever signed a contract. THE Empress Josephine — you know, the one Napoleon said "not tonight" to — will not improbably be Corinne Griffith's next role. Corinne has been reading all she can find about Napoleon and the empress whom Napoleon ditched for Marie Louise. And Corinne and her husband, Walter Morosco, have been dickering a bit with the French Government, which is quite pleased with the idea, and all ready to let them use Fontainebleau and Malmaison for authentic backgrounds. And this summer, when Corinne and hubby tour Europe, there may be more than just talk and dickering. SUNNY CALIFORNIA! The month of January found California snow-bound in places. Some fifteen or twenty people were at Noah Beery's famous resort, "The Paradise Trout Farm." The big snows came and there was no way out. Wallace Beery acted the hero and flew over the hotel in an airplane and dropped food — like manna from heaven. Hoot Gibson was supposed to begin a picture, but he was marooned at his farm. Marie Prevost was also snowbound in a mountain cabin in another part of the state. "Very unusual." Ha! Ha! NOW that Billie Dove and Irvin Willat have come to the parting of the marital ways, it recalls a beau geste made by Billie in behalf of her husband. When the contract of the beauteous Billie came up for renewal at First National, she had innumerable demands to make. She must see all publicity written about her before it was sent out. She must have a personal publicity representative like Richard Barthelmess, Colleen Moore and Corinne Griffith. She must have new dressing room quarters. And her husband should direct a big picture with an all-star cast— so it could be termed an Irvin Willat production. The studio pondered, and finally said Billie could have her wish on two of the long list of terms. She maintained her stand that her husband should direct a big picture again. "The Isle of Lost Ships" was an Irvin Willat Production, and the studio's answer to his wife. The picture made money and has entrenched Willat again in the directorial ranks. ABOUT the best commentary on the wedded life of Florence Vidor and Jascha Heifetz is the fact that the two are living in a New York penthouse, furnished with about $650,000 worth of modern art. When Florence refurnished her house in Hollywood before the marriage she scorned the modern in all but one room, a playroom. "When I feel like laughing I will go in there," she said. , . Heifetz is very fond of modern furnishings. So, three guesses, who wears the trousers in the Heifetz household? JOAN CRAWFORD, Ann Harding, Kay Hammond and Ruth Roland lunch together, regularly, every Wednesday. It began on account of Ann's forgetfulness. They made their first luncheon date and Ann showed up just a week late. Now they meet every Wednesday. Nobody can forget that. NOW that they have captured a big whale off Long Beach, Calif., Warner Brothers come right out in meeting and announce that they will refilm "The Sea Beast." "That honest-to-gosh whale was too good an opportunity to pass by. John Barrymore, who had the flappers talking to themselves with his love-making with Dolores Costello in the original silent version, will again essay the role, but the whale gets top billing in the name part. It is not likely that Dolores Costello will again assume the role of the girl. Marian Nixon or Joan Bennett will probably be at the other end of the necking team. THE exact status of Vilma Banky's contract is still unknown. Will Sam Goldwyn renew his option on her services or will he not? In the meantime he loaned her to M-G-M to play the leading role in "A Lady to Love." Now, usually just about option time, stars are as docile as extra girls. But not so Miss Banky. She brought along a lot of grand manners to the M-G-M lot, refused to see interviewers and to pose for publicity pictures, and made herself otherwise unpleasant. It was not such a brilliant move on the Hungarian star's part. Hollywood's Greatest True Love Story [ CONTINUED FROM PAGE .?<> Years later, Alma Rubens told Grauman she had just read about a quick-change artist for the first time in the paper that morning. Even when she first went to New York to seek a picture position, every dollar had to count, for she had never made more than forty dollars a week. Loss of a week's work in Ihose days meant actual want for the helpless little family. When they offered her a thousand dollars a week, she thought they were crazy. That's when she, with Gaston Glass and Vera Gordon, made that classic first Photoplay Magazine Gold Medal winner, "Humoresque, for Cosmopolitan Productions. . It was at that time, too, that Ricardo Cortez first saw her. She was standing in front of a Fifth Avenue jeweler's shop, looking Every advertisement in PHOTOPLAY MAGAZINE is guaranteed.