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Photoplay Magazine for May, 1930
89
The woman of today values expert beauty care
Why every woman who values beauty
needs the services and advice of
a Professional Beauty Expert
DURING recent years, beauty science has been so highly developed by the experts in this comparatively new profession that every woman is now enabled to make the most of her natural loveliness.
Laboratories are workrooms for research. Schools of beauty culture have been developed to teach workers not only the methods of perfecting external beauty but also laws affecting good health.
Today — to add that finish, that perfection of grooming which distinguishes the truly fastidious woman from her less particular sisters — a certain professional touch is needed. The deft, well trained, skilful touch of the beauty expert.
Go to Paris, home of beauty in all its forms ; or to Rome, Madrid, London, Berlin, Budapest, Vienna ! Wherever you travel — either here in the United States or abroad — you will
Modern beauty culture has become a science practiced by specialists whose sole task is to safeguard and heighten beauty
undoubtedly seek out experts to help protea and revitalize your good looks.
Throughout the world
And it is therefore particularly interesting that more than 19,800 of these experts today recommend Palmolive Soap. What a
When you write to advertisers please mention PHOTOPLAY MAGAZINE.
remarkable tribute to the purity, the blandness, the delicacy of this vegetable oil soap . . . which is based on an ageold formula combining nature's finest cosmetic oils — palm and olive — for beauty cleansing !
Palmolive does not — nor would anyone claim that it did — make all other beauty care unnecessary. It aids your beauty specialist by providing the finest natural skin cleanser, the greatest day-in-and-day-out safeguard for facial beauty.
And it is, for the same reason, an ideal bath soap. That is one of many reasons why 19,813 world-famous beauty experts recommend it . . . why they unite to urge "foundation cleansing by one means and one only — the twice daily use of Palmolive Soap."
This advertisement is published in the interests of lovelier complexions and the furtherance of the beauty profession by the Colgate-PalmolivePeet Company. 5250