Photoplay (Jan-Jun 1930)

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Photoplay Magazine for May, 1930 I05 We dramatize a tuck We have taken the ugly bagginess out of women's underdress with a clever tuck — a tuck which gives extra length and roundness to the back of the garment without unnecessary fullness. The result is a snug fit, in no matter what position the body may be. Greater freedom! Enhanced beauty! Eliminates bunchy fullness. Lasts longer because it is anatomically right. A smart and complete line, for every underdress need. We have dramatized a tuck — and the women of America have welcomed it enthusiastically. That's the reason for the remarkable Kickernick success. The garment of the hour! Made by the Winget Kickernick Company, Minneapolis, Minnesota. Don't buy any underdress until you have seen Kickernick. At better stores everywhere. Send for booklet today. Kickernick^ PATENTED UNDERDRESS When you write to advertisers please mention PHOTOPLAY MAGAZINE.