Photoplay (Jan-Jun 1930)

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Photoplay Magazine for May, 1930 109 Select your theatre ' " y EAR TEST Hear talking pictures that sound NATURAL . . . in theatres which show this sign fVeste SOUND tecmc SYSTEM Sound fteturvs at iheir Best f Nowadays it is not enough for a theatre to give you the hest talking pictures. It must reproduce dialogue and other sound with utmost clearness — in short, it must pass your EAR TEST. Go to theatres equipped hy Western Electric and you make sure of ear entertainment. This apparatus gives its satisfying Wcstcrti SOU S D results because it was made by the world's leading experts in Sound transmission, the makers of your telephone. Look for the Western Electric sign in the lobby. Enjoy the voices of your favorite stars reproduced with full justice to their personality and art. Hear talking pictures at their best. Wlectric SYSTEMS MADE BY THE MAKERS OF YOUR TELEPHONE Wben jou write to advertisers please mention PHOTOPLAT MAGAZINE.