Photoplay (Jan-Jun 1930)

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Photoplay Magazine for May, 1930 111 DOES YOUR RECREATION REDOUBLE YOUR CIGARETTES? ♦ ♦ SHOOT FOR "HAPPY-MOUTH" IN SPUD'S COOLER SMOKE! When you're taking time out from your worries . . . does your cigarette appetite increase? Then let it increase on Spud. Let it increase through a mouth and throat that are always moist, cool and comfortable. That's the way you stay with Spud . . . mouthhappy . . . right through 2 packs a day, if that's your smoking mood! Spud's 16% cooler smoke heightens your enjoyment of Spud's full tobacco flavor. It keeps your tobacco senses constantly alive to Spud's choice leaf and blend. For new thousands daily, it is making Spud the grand, new freedom in old-fashioned tobacco enjoyment! At better stands, 20 for 20c. The AxtonFisher Tobacco Company, Inc., Louisville, Kentucky. MENTHOLCOOLED SPUD CIGARETTES JUDGE SPUD...Not byfirst puff, but by first pack. Surprise soon forgotten . . . continued coolness heightens enjoyment of full tobacco flavor. "SMOKE 16^0 COOLER BY TEST"... a little book telling how Spud's greater coolness was proved scientifically and what it means to you... sent gladly on request. When you write to advertisers please mention PHOTOPLAY MAGAZINE.