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Photoplay Magazine for May, 1930
Black net gown by Bonwit Teller & Co.
Huge tulle fan by Lord & Taylor.
Complexion by Armandl
clothes are more alluring now. . . .
complexions must be too!
Armand Cold Cream Powder, your choice of
becoming new shades, §1. Armand Cleansing
Cream, 50c and $1.25.
CLEANSING CREAM
1930 by The Armand Co., Inc.
COLD CREAM POWDER
Back to feminine fashions! Back to luscious curves and alluring outlines. Never have women had greater opportunities to make themselves utterly irresistible! But with the new clothes, come the new complexions —
Today the skin must be ALIVE
— warmly, vividly, lusciously alive, with soft, tempting texture. And a new tone is in vogue — rich, mellow, like real pearls. All this demands a new kind of skin care, of course . . . deep, thorough cleansing with Armand Cleansing Cream. You'll love this dainty application that wipes away so freely, leaving such refreshing cleanness.
Then that soft, pearly finish
And here's the magic of the New Complexion. Armand Cold Cream Powder! You use it in a different way — and get amazingly different results! Rub it first into a clean puff— then smooth it, blend it well into the skin. Take time to do this thoroughly and then behold the soft, fair finish! Best of all, this powder holds. Your lovely looks are lasting!
Try these two today —Armand Cleansing Cream and Armand Cold Cream Powder— and let your skin keep step with style! Sold at beauty counters
everywhere.
^Vhen you write to advertisers please mention PHOTOPLAY MAGAZINE.