Photoplay (Jan-Jun 1930)

Photoplay Magazine for June, 1930 93 They say it about her . . . . . . they may say it about you VX 7~HAT a pity it is that so many * » otherwise fastidious men and women give no thought to keeping their breath beyond reproach. The case of this attractive Boston girl is typical. Her charm is undeniable. Her clothes are the envy of less fortunate women. Actually, she's one girl in a thousand. Yet her women friends, if they invite her to parties at all, invite her out of courtesy. As for men, they call once and that is the end of it. Halitosis (unpleasant breath) is too high a hurdle for sensitive people. You yourself cannot be sure that at this very moment you are free of halitosis. The damnable thing about this condition is that while obvious to others, the victim herself is seldom aware of it. So many every day conditions are responsible for halitosis that few people escape it entirely — food fermentation in the mouth, defective or decaying teeth, pyorrhea, catarrh, or other mild infections of the mouth, nose, and throat. Also stomach derangements caused by excesses of eating or drinking. The swift, certain way to put your breath beyond suspicion is to Listerine ends halitosis rinse your mouth with full strength Listerine, the safe antiseptic, morning and night, and between times before meeting others. Keep a bottle handy at home and office for this purpose. Being a safe but active germicide*, full strength Listerine checks decomposition and infection which cause odors. Then, being a powerful deodorant, overcomes the odors themselves. The breath is left sweet, clean and wholesome. Lambert Pharmacal Company, St. Louis, Mo. *Full strength Listerine kills 200,000,000 Staphylococcus Aureus (pus) and Bacillus Typhosus (typhoid) germs in 15 seconds — fastest time science has accurately recorded— 20 times faster than required by U. S. Government to qualify as a germicide. When you write to advertisers please mention PHOTOPLAY MAGAZIKE.