Photoplay (Jul-Dec 1930)

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Photoplay Magazine for October, 1930 TODAY THE WORLD'S GREATEST ENTERTAINMENT IS FOUND ON THE TALKING SCREEN! At popular prices for the whole family! The biggest value your money buys today is entertainment on the talking, singing screen! You see and hear sparkling musical hits, great plays, the work of the most famous writers, foremost music composers. Varied, colorful, stimulating entertainment that pleases all tastes and every member of the family ! The cost is so low you shouldn't miss a single opportunity to see every Paramount Picture that comes your way. Today, as for 18 years. Paramount is the greatest name in entertainment. The better theatres play Paramount regularly and often — use the name always as your guide to ''the best show in town ! " RICHARD ARLEN in "Th^ Law Rides West" With Rosita Moreno, Eugene Pallette, Mitzi Green and Junior Durkin. All action, all outdoors romance starring Richard Arlcn. Adapted from the novel "Spanish Acres" by Hal Evarts. Directed by Otto Rrower and Edwin Knopf. '/-i. '^v^eS 'The Spoilers" f? FOLLOW THRU Edwin Carewe Production icith Gary Cooper By REX BEACH Also in the cast are Kay Johnson, Betty Compson, William Boyd and Harry Green. Rex Beach's dynamic drama of the Alaska gold rush on the talking screen in all its strength and splendor! A story of love, hate anil conflict that you will never forirrt ! I ^9 CHARLES ROGERS NANCY CARROLL Zelma O'Neal and Jack Haley. Paramount's all talking, all musical, all Technicolor adaptation of the sensational musical comedy success that ran 54 weeks on Broadway. Charles Rogers and Nancy Carroll in a bright, sparkling story of youth and love and golf with catchy tunes and laughs galore. On the screen, "Follow Thru" has the same zip and pep, the same youthful exuberance that made the t-tage production such a hit. By De Sylva, Brown, Henderson and Laurence Schwab. Directed by Laurence Schwab and Lloyd Corrigan. A SCHWAB & MANDEL PRODUCTION TUNE IN! Hear great entertainment and the latest news of Paramount Pictures on the air in the Paramount Publix Radio Hour, each Tuesday night, 10:1.5 to 11 P.M., Eastern Daylight Saving Time over the nationwide Columbia Broadcasting System. ' PARAMOUNT PUBLIX COnPOnATION. ADDLPn ZUKOR. PRES. ^ypeCS?^.^ ^^ PARAMOUNT BUILDING, NEW YORK Every advertisement Id PHOTOPLAY M.\GAZINE b suarantced.