Photoplay (Jul - Dec 1936)

Record Details:

Title:
Photoplay
Date:
Jul - Dec 1936
Publisher:
Chicago, Photoplay Magazine Publishing Company
Volume:
Photoplay (Jul - Dec 1936)
Leaf #:
00093
Language:
English
Subjects:
Motion Pictures, Film Industry Fan Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System, Fan Magazines, and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The leading Hollywood fan magazine of the 1920s and 1930s. Photoplay offered readers portraits of their favorite movie stars and stories about their personal lives. The magazine played an important promotional function for the Hollywood industry, but its editors and reviewers could also be highly critical of Hollywood. Beginning in 1921, Photoplay bestowed its annual 'Medal of Honor' for the film readers voted as the best of the year. -- Eric Hoyt, 2011.
Date Added:
June 20, 2024
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PHOTOPLAY MAGAZINE FOR JULY. 1936 B5 • Casual playtime clothes get the same < professional care Grace Moore's screen Luxables do • Glamorous screen costumes get safe Lux care at Columbia Studios. This one (nght) was designed by Kalloch for Miss Moore to wear in "The King Steps Out " ^"H She adores Luxables — insists on Lux care /^RACE MOORE loves luxury vJ^" in clothes — that's the grand opera in her! Yet she won't run the slightest risk of having her lovely things spoiled with careless washing. Linen suits, trim sports clothes, Luxable silks and rayons, frothy cottons, so ravishing for summer, are easy to keep superbly fresh her Lux way! "Lovely colors and fragile fabrics come out of Lux gloriously new-looking, time after time," she declares. Luxing is different from ordinary washing — protects you from cakesoap j, rubbing, soaps containing harmful alkali that may fade color, weaken threads. Lux has no harmful alkali. Safe in water, safe in Lux! Specified in the big Hollywood Studios.. . " VTe use Lux to restore the freshness of all kinds of things, from elaborate period costumes to slimfitting modern clothes," says William Bridgehouse, wardrobe supervisor at Colum bia. "The camera can*t find the slightest imperfection !" Hollywood says: don't trust to luck, trust to