Photoplay (Jul - Dec 1936)

He still wants to kiss her good night MARRIED eight years . . . but for them none of that humdrum, take-it-for-granted attitude that creeps into so manymarriages. He still wants to kiss her good night. Clever woman . . . she has always known the secret of keeping dainty and fresh in all things . . . the breath particularly. After all, there's nothing like halitosis (unpleasant breath) to raise a barrier between people. * * * You Never Know Your breath may be agreeable today and offensive tomorrow. The food you eat, the things you drink, the hours you keep — all bring subtle changes that may result in halitosis (bad breath). Consequently, you must ever be on guard lest you offend. Better Safe Than Sorry Fortunately, halitosis often yields quickly to Listerine used as a mouth rinse or gargle. Almost at once, this remarkable deodorant cleanses, sweetens, and freshens the mouth. At the same time, it halts fermentation of tiny food particles — the major cause of mouth odors. Then overcomes the odors themselves. And remember, Listerine is safe even when used full strength — does not harm delicate tissues of the gums or mouth. It actually stimulates them. When You Want To Be Sure Fortunately for the public, many of the " bargain" imitations of Listerine are now out of business. Too strong, too harsh, too bitter to be tolerated, or lacking Listerine's speedy deodorant and antiseptic properties, such mouth washes were soon rejected by the public. When you want a wholly delightful mouth wash, when you want to be sure of effective breath control with safety, use Listerine and Listerine only. Rinse the mouth with it morning and night and between times before business and social engagements. Lambert Pharmacol Company, St. Louis, Mo. Jor HALITOSIS use LISTERINE -ta^j^