Photoplay (Jul - Dec 1936)

98 PHOTOPLAY MAGAZINE FOR NOVEMBER, 1936 tyU^ UK**01 fffan/£ ~Fre«lertcs PERM AN ENTS \ \ KLYN Vr.NABI.L-: — Featured in North oj Nome A Columbia Picture FREDERICS Vita-Tonic and Vitron Permanent Waves may cost a trifle more than "cheap" nondescript permanents, but you will find, by actual count, that more of your friends have Frederics Permanents than any other kind. And here is why: When you have a Frederics Permanent your hair is waved "naturally" — pently. The deep, soft, lovely waves and enchanting curls are radiantly beautiful, flattering, becoming. Easy to arrange for day and evening. By a new system of thermostatic heat control, Frederics waves your hair with less than onehalf the heat formerly required. None of the natural oils are extracted from your hair. That's why Frederics Permanents last so much longer — why they are 50% cooler. Beware of "cheap" permanents. These harmful processes contain dangerous and injurious chemicals. They require excessive heat which leaves your hair harsh, dry, brittle and unmanageable. Send for a list of Authorized Frederics Salons in your neighborhood and our interesting booklet, ''There's A Big Difference in Permanent Waves." Be sure that 30 or more of these genuine Vita-Tonic and Vitron Wrappers are used on your hair. Insist on their use for your own protection! Sample Wrappers to take with you when going for your Frederics Permanent will be sent on request. S& itmn -VHron HICISI tfreJ © !• I C S Inc. VITA-TONIC. VSTROH The Romantic Love Story of Jeane'te MacDonald and Gene Raymond I CONTINTED FROM PAGE 2.? -. Inc., 235 Easl 15th St., rk. V ^ .. Dept. '> VlUi "Hob and Jeanette might have (alien in love at one time and been married aid ma V all those rumor stories come true, if it hadn't l> , for Jeanette's career. At the time she met Bob, she had such a long way to go, so much to conquer. There was not room i i her life for the kind of love that causes a girl to feel that all is well lost for it! When Rob entered the management business with Jeanette as his first client, that burning ambition of hers became the paramount concern of his life, too They were two people absorbed, not in themselves, but in a common goal. In time, they grew used to the lack of real romantic feeling between them. Their engagement was broken two years ago." A ND as for Gene, he, too, had come a long ' * way alone. In the years that Jeanette was struggling for a foothold as a singer, Ge te was striving along those same shoals as a i actor on Broadway. It was not an easy path he followed. From childhood, he had been trained with the definite goal of the theater in mind. He had obligations to meet in the support of his mother and the education of his younger brother. When he was veryyoung, twenty-one or twenty-two, there had been a serious love in his life. Its euling had left him disillusioned and hurt. After that, girls hadn't mattered importantly along that discouraging road between Broadway and eventual stardom in Hollywood. Occasionally, after his Hollywood success, he had escorted Janet Gaynor and Mary Brian, and other "nice girls" of his profession, dining and dancing. It annoyed him that these friendships should be capitalized as Hollywood romances. For the most part, Gene lived a rather friendless, lonely life in Hollywood, wanting nothing of the frills and thrills that come along with fame. He wanted only the opportunity to better himself in his work and give his family all the things he had planned for them. So there they were — the girl, who had been too busy for romance, and the man, who had planned his life so carefully without any complications. Two very wise, and incidentally, wealthy careerists sitting alone on the Hollywood heights pretty doggone satisfied with the way things had gone so far. Eros must have been in a very humorous frame of mind when he brought them together one night for the first time on the doorstep of Rozika Dolly's beach house! It was not a case of love at first sight by a long shot. Gene and Jeanette are hardly love at first sight people. Mutual embarrassment was the first emotion they shared. They had not come to the party together In fact, they did not know one another excepl by reputation. Yet here they were al ready an hour late to a dinner party, forced into a doorbell wait by a butler who was uncommonly long about answering the door. There was that painful formality between them that invariably exists between celebrities who have never met. It is foolish to be too formal about it, and pretend the actor you've liked on the screen ever since "Zoo in Budapest" is an out and out stranger to you. And vet. because they are both conventional to their finger tips, they stood and waited and pretended not to notice one another too much. Finally, the door was opened. "Well." exclaimed their hostess as they began their duet of separate apologies, "how nice that you came together! " It seemed foolish to start long explanations that they hadn't come together, that they had met, only because of a very tardy habit they seemed to share, right that minute on her doorstep. So they merely smiled and followed her into the drawing room, and pop. went a camera flashlight! They knew what that meant! A whole raft of next day's queries about Raymond and MacDonald being out together. Their smiles were becoming a little strained. Of course, no one introduced them! Hadn't they come together? It secretly tickled Jeanette when another guest came up and as Gene if he could "do" him out of the first dance with her! All the next day she got a chuckle out of remembering how nicely his neck had reddened, because he was too gallant to say he had no social obligation to Miss MacDonald at all. It wouldn't have been polite, so he told the "rival" he couldn't possibly sacrifice the dance — and they danced! She thought she had never danced with a man who was such a superlative dancer. He thought there never was a girl who danced like Jeanette. They danced often that evening They were together so much that whe i Jeanette was ready to go home, the butler brought Gene's hat. too. He was going home whether he wanted to or not! "I hope you wanted to go home, Mr. Raymond," she apologized meekly when he escorted her to her car. "Of course, Miss MacDonald," he returned politely, and went to find his own car. He's quite nice, she thought. She's awfully nice, he thought. And. well, that was that. Contrary to the best regulated events in these matters, he did not get her telephone number and call her the next day. To Gene it would have been presumptuous to follow u 1 their accidental meeting of the night before Why, they weren't even properly introduced! These little things are important to people like Gene and Jeanette. CO they forgot each other, or almost did, ^until two weeks later when they again met face to face on the doorstep of Jeanette's lawyer, who happens to be a friend of Ge ie's too. They nodded and spoke politely, during the evening, and later, neither could find a satisfactory reason for the slight flush that colored their faces. Sometime later there was an important preview at Grauman's Chinese Theater. \t just about the same time, over their respective dinner tables, they asked their respective mothers if they would like to see it. and it turned out they would. The preview was advertised for eightthirty. But proverbially late as they both are. it was exactly one half-hour later, after the crowds had thinned out, that they bumpe 1 into each other at the box office! This \ i be i i -i i : to be slightly ridiculous!