Photoplay (Jul - Dec 1940)

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It hurts to find another's name where you hoped to see your own! Helen could win happiness— if she'd learn that Mum each day guards charm! A NOTHER wedding invitation! "So," thought Helen, x\ "It will soon be over . . . they will soon be married." Some other girl— no more attractive, no prettier —had won the man that Helen loved. Yes— it happens! And so often, when a girl is left with loneliness— she doesn't even know why. It's so easy to blame circumstances for such unhappiness ... so hard to admit to yourself that you may have been to blame! Don't ever forget that usually it's the "small" things that break a man's illusions. A fault like underarm odor— a simple thing like forgetting Mum each day— can spoil even a pretty girl's charm! Don't expect even a daily bath to keep you fresh all day. Bathing —however careful it may be— removes only past perspiration. Future odor must be prevented each day, if you want to be sure underarms are fresh. Mum after your bath prevents odor. Mum each and every day makes you certain you won't offend! More women use Mum than any other deodorant. They find this pleasant cream so easy to use ... so dependable ... a "must" in guarding charm! MUM SAVES TIME! You're all through in 30 seconds with Mum. Just a fingertipful under each arm keeps you fresh all day. MUM SAVES CLOTHES! Mum won't harm even the most delicate fabric— the American Institute of Laun POPULAR GIRLS MAKE A DAILY HABIT OF MUM TO HERSELF: IT'S WONDERFUL TO KNOW | I'M SET FOR THE WHOLE EVENING dry Seal tells you that. Use Mum even after you've dressed. And after underarm shaving Mum won't irritate your skin. MUM SAVES POPULARITY! Mum makes underarm odor impossible— not by attempting to prevent the perspiration— but by neutralizing the odor before it starts. Today— get Mum at your druggist's. Once you have the daily Mum habit . . . you need never worry that underarm odor can spoil your charm . . . can ruin your chances of winning romance! SANITARY NAPKINS NEED MUM— More women use Mum for this purpose than any other deodorant. Mum is safe— easy to use— makes you sure you won't offend. Mum fakes the odor out of perspiration JULY, 1940