Photoplay (Jul - Dec 1940)

SHOPPING FOR YOU AND THE This is the season of brides ... of sweet girl graduates ... of birthdaychildren ... of various and sundry souls who are expecting simply scrumptious presents from you at this time of year. So off we galloped in search of timely treasures. No news in that, of course. But what is news is that we made up our mind to do it all for 'very little cash. And did! There's no law, of course, that says you can't pocket these pretty pickings for your own purposes. To find out where to buy them, write to The Fashion Secretary, Photoplay Magazine, 122 East 42nd St., N. Y. City. Please don't send checks, cash or stamps. Write, and we'll tell you who gets the money. it BY FRANCES HUGHES 1. TRY THIS ON YOUR LOTHARIO! Summer sirens! How about this pretty carryover from the sentimental past? Wreathe yourself in the challis roses of this parasol and shawl, and you'll bring any man to terms. Together they are sensational for sports. The shawl alone is tops for evening. Parasol, $8; shawl, $6. 2. WE KNOW A SECRET! We know for a fact — and no fooling — that the way stars get such lure into their lips is by drawing the contours they crave with a Cinema Sable Lip Brush. Try it yourself. The lip salve's in the barrel and it oozes onto the brush at a slight twist of the cap. Clever? $1 complete. Refills, 35c. 3. TWENTIETH CENTURY CURVE CONTROL Here it is, the answer to your summer prayer and every other maiden's prayer for a girdle that is a girdle, but lets you forget it! This Playtex (liguid latex) miracle seems to melt into your skin yet controls your curves completely. Five ounces of good grooming — in pink, in white, in blue — for the tidy sum of $2. 4. HOW'S YOUR CROWNING GLORY ? We want to do missionary work as we ride to our stint each morning and look over the heads ahead of us on the bus. What most gals need to know about (do you?) is Ogilvie's "Fifth Avenue Hair Kit," a box full of what it takes to make your hair the shining, crowning glory that poets sing about and other women envy. $1. 5. HOWARD GREER AND HATS Turn Hollywood's Howard Greer to making hats and you've got something — headliners, each and every one! Exhibit A: "South of the Border," Leighton's ten-gallon sombrero of "Tish-U-Felt" in California's blood-curdling colors with Gaucho stripes ringing the folded crown. Pretty pastels, too, if you're the pastel-type. Around $5. 6. TO PERSIA FOR PERFUMES To ancient Persia — exotic land — went the perfumers, Chevalier Garde, for a passionate scent, "Fleur de Perse," then from it decanted an eau de cologne of pinky-purple color which, they say, has spiritual significance in Persia. It sends spirits soaring. Why not let it uplift you, too? 4 ozs., $1.50. 7. THE "STOW-AWAY" ROBE This "Stow-Away," like every other, leads a life of gay adventure, going with you on your travels everywhere. A good companion too, because it tucks itself up into its own pocket and takes just a speck of room in your bag. In wrinkle-resistant polkadot rayon crepe; a wonderful buy at $6. 8. A LAZY SUSAN FOR YOUR TUB! Where can you go native, if not in your own tub? — indulging yourself in all the sensuously satisfactory ritual of hot suds . . . scented creams . . . refreshing lotions . . . even a good book! — all sitting pretty in their proper places in United Wire Goods' handy Vanity Rack. It fits all tubs and comes in your favorite bathroom colors. $2. 9. NEW!!! LINGERIE JEWELRY First the fashion gals decreed lingerie collars and cuffs to perk up our sober black and navy dresses. Then they hit on something new, lacy-looking white acetate jewelry — smarter and ever so much more practical. Smudges come off with a damp cloth, leaving you neat and smart and smiling! Necklace, $2; bracelet and earrings, $1 each. 10. NICE NEEDLEWORK! We're here to lobby for America's new hobby — crocheting. Even we have wistfully taken hook in hand to prove that with single and double-crochet and chain stitch, we can turn out the cute little peekaboo sweater you see here. You can make it, too. Write to us for free instructions. Your local store will carry the thread which costs only around 80c. (For More Shopping News, See Page 71) PHOTOPLAY