We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
what cleanliness/ What /us/er/with the JVEW LISTERINE TOOTH
PASTE r
Luster-Foam 's dainty, gentle "bubble batb'' surges into tiny cracks, pits, and fissures seldom properly cleansed, where various dental authorities estimate between 75% and 98% of decay starts. Women's Consumer Jury crazy about Luster-Foam.
Think of a tooth paste that may reduce dental troubles amazingly . . . that cleanses danger areas where even water seldom enters . . . that swiftly combats dangerous decaycausing acids and sweeps away germs that accompany them.
These are the benefits you get with the new, energi-ed tooth paste . . . the New Listerine Tooth Paste super-charged with Luster-Foam (Cu H27 05 S W .
Luster-Foam detergent is not a soap yet it has penetrating power far beyond that of soap . . . beyond that of water.
That is why it gets into those tiny danger areas between the teeth, at the gum line, on bite surfaces, and cleanses them so effectively. You yourself can see what such super-cleansing might mean, over the years, in reducing dental troubles.
At the first touch of saliva and brush, this magic Luster-Foam detergent foams into a dainty, fragrant "bubble bath" (20,000 bub
^-N^T^ supercharged with >v$
1 LUSTEM 0AM
bles to the square inch), faintly perceptible, but, oh, how effective! Surging over and between the teeth, it performs an unfdt, but none the less real miracle of cleansing.
Then Luster-Foam surges into remote spots which ordinary pastes and powders, even water, may never reach . . . the 60 "blind spots" between the teeth and at the gum line where germs breed and decay acids form . . . where many authorities estimate between ~3 and 98% of decay starts.
Xow Luster-Foam reaches them . . . and because it does, dental trouble ma v be reduced .
Get the modern, new Listerine Tooth Paste at any drug counter. In economical 25paad sizes. Lambert Pharmacal Co., St. Louis, _M»
''Never anything lilce Luster-Foam", savs glamourous Athalia Ponsell, lovely New York Model.
VSTfcfcW^,
REGULAR SIZE
DOUBLE SIZE
Don't guess about your breathPlay Safe!
If you guess — you may be offending others right this minute with halitosis (.bad breath . The insidious thing about bad breath is you yourself never know when you have it. But others do and avoid you.
Don't take a chance of offending! Sweeten your breath by rinsing your mouth with Listerine Antiseptic. Listerine halts food fermentation in the mouth and then quickly overcomes the odors it causes. Your mouth is refreshed and clean feeling and your breath is sweeter, rnore fragrant, more wholesome.
Get in the habit of using Listerine night and morning, and before social or business engagements. Keep a bottle handy in home and office.
Lambert Pharmacal Co., St. Louis. Mo.
LISTERINE ™r HALITOSIS
SEPTEMBER. 1938