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J
ust now the result of the Morning Telegraph — Chartered Theatres Corporation contest came in. The winners are:
First Prize — Roy L. McCardell of New Rochelle, N. Y., for three-reel comedy, entitled
"A Jay in Peacock Alley." Second Prize — Miss Elaine Sterne of New York City, for three-reel comedy, entitled
"Without Hope." Third Prize — Miss Caroline Benbrooke Wells of St. Louis, Mo., for three-reel comedy,
entitled "A Puritan's Conscience."
It is a state secret that McCardell got the third prize, too, but when the envelope containing the key was opened and it was found that the script was one of his, the third went to Miss Wells, and he was given same money for his second entry. Now this would not be any more interesting than any other contest except for this fact, that the top prize went to a man who does not follow the technique of form. The creator of Mr. and Mrs. Jarr very candidly admits that so far as adherence to set form is concerned, his scripts are poor. He holds that if he gets a good idea and develops it properly and writes it in such a way that the director can work from his script, he is doing all that is necessary. He is selling ideas, not fussy form. It would be better still if he also contributed exact form, but the main point is that it is the idea, properly developed, that sells the script. McCardell is an habitual prize winner. He won the big advertising contest a couple of years ago for the best lines for a flashing sign on Broadway, he almost invariably is "in the money" in the office contests for ideas at the World, he has won an automobile, the Puck prize and a lot of small stuff. He is a man of brilliant ideas and because his ideas are so good, they are purchased in spite of a lack of form.
Just soak it away in your brain that unless you have ideas you can't expect to win at anything. Even a truck driver who is quick witted is a better workman than the fool who simply drives. It does not take brains to pick up a pig of iron and carry it off a freight car to a pile on the platform, but an efficiency engineer came along one day and by using his brains he caused one man to do the work of two, do it better and still feel less tired at the end of the day. Get into