Photoplay (Feb 1923)

Photoplay Magazine — Advertising Section Both Are Embarrassed — Yet Both Could Be at Ease THEY started out happily enough at the beginning of the evening. He was sure he had found ideal companionship at last. She was sure that she was going to impress him with her charm, her cultured personality. But everything seemed to go wrong when they entered the restaurant after the performance at the theatre. Instead of allowing her to follow the head waiter to their places, he preceded — and when he realized his mistake he' tried to make up for it by being extremely polite. But he made another humiliating blunder that made even the dignified waiter conceal a smile! And now, at the table, both are embarrassed. He is wondering whether he is expected to order for both, or allow her to order for herself. She is wondering which fork is for the salad, which for the meat. Both are trying to create conversation, but somehow everything they say seems dull, uninteresting. They will no doubt be uncomfortable and ill at ease throughout the evening, for it is only absolute knowledge of what is right and what is wrong that gives calm dignity and poise. And they do not know. She finds herself wondering vaguely what she will say to him when they leave each other at her door — -whether she should invite him to call again or whether he should make the suggestion; whether she should invite him into the house or not; whether she should thank him or he should thank her for a pleasant evening. And similar questions, all very embarrassing, are bothering him. The evening that could have been extremely happy, that could have been the beginning of a delightful friendship, is spoiled. He will probably breathe a sigh of relief when he leaves, and she will probably cry herself to sleep. Shall she invite him into the house ? Shall she ask him to call again? Shall she thank him for a pleasant evening? In rapid confusion these questions fly through her mind. How humiliating not to know exactly what to do and say at all times! How Etiquette Gives Ease Are you always at ease among strangers, are you always calm, dignified, well-poised no matter what happens, no matter where you chance to be? You can be — if you want to. And you should want to, for it will give you a new charm, a new power. You will be welcomed in every social circle, you will “mix” well at every gathering, you will develop a delightful personality. By enabling you to know exactly what to do at the right time, what to say, write and wear under all circumstances, etiquette removes all element of doubt or uncertainty. You know what is right, and you do it. There is no hesitancy, no embarrassment, no humiliating blunders. People recognize in you a person of charm and polish, a person following correct forms and polite manners. Every day in our contact with men and women little problems of conduct arise which the well-bred person knows how to solve. In the restaurant, at the hotel, on the train, at a dance — everywhere, every hour, little problems present themselves. Shall olives be taken with a fork or the fingers, what shall the porter be tipped, how shall the woman register at the hotel, how shall a gentleman ask for a dance — count less questions of good conduct that reveal Eood manners Do you know everything regarding dinner etiquette, dance etiquette, etiquette at the wedding, the tea, the theatre, the garden party? Do you know how to word an invitation, how to acknowledge a gift, how to write a letter to a titled person? Do you know what to wear to the opera, to the formal dinner, to the masquerade ball, to the luncheon? The Book of Etiquette Complete in Two Volumes In the famous two-volume set of the Book of Etiquette the subject of correct form for every occasion is covered completely, authoritatively. It is recognized as the most thorough and reliable book on the subject available today. It is encyclopedic in scope, answering every problem of etiquette that may be puzzling you in a clear, definite interesting way. Nothing has been forgotten. Even the ancient origin of customs has been traced, and you are told exactly why rice is thrown after the bride, why black is the color of mourning, why a tea-cup is usually given to the engaged girl. With the Book of Etiquette to refer to, you need never make embarrassing blunders. You can know exactly what to do, say, And now, at the table, both are embarrassed. Indeed, can there be any discomfort greater than that oj not knowing what to do at the right time — of not being sure of one's manners? It is so easy for people to misjudge us. write and wear at all times. You will be able to astonish your friends with your knowledge of what is right under all circumstances. A great deal of your happiness depends upon your ability to make people like you. Someone once said, “Good manners make good company,” and this is very true. Etiquette will help you become a “good mixer” — will aid you in acquiring a charming personality that will attract people to you. Because you will rarely be embarrassed, people who associate with you will not feel embarrassed — your gentle poise and dignity will find in them an answering reflection and you should be admired and respected no matter where you are or in whose company you happen to be. Sent Free for 5 Days’ Examination The Book of Etiquette will mean a great deal to you. It has already opened the doors of social success to many, has shown hundreds of men and women the way to obtain the poise and charm their personalities lacked. Let us send you the famous two-volume set of the Book of Etiquette free for 5 days’ examination. Read a few of the chapters — you will enjoy particularly the chapter on “Games and Sports” and the chapter called “When the Bachelor Entertains.” If you are not delighted with the books you may return them within the 5-day period without the least obligation. If you are delighted — as everyone is who examines the books — just send us $3.50 in full payment and the books are yours. Don’t make the mistake of putting it off. Here is your opportunity to examine the Book of Etiquette without cost or obligation. Mail the coupon now. Nelson Doubleday, Inc., Dept. 772, Garden City, N. Y. NELSON DOUBLEDAY, Inc., Dept. 772, Garden City, New York. You may send me the two-volume set of the Book of Etiquette for 5 days’ free examination. I will either return them within the 5-day period or send you only S3. 50 in full payment. This does not obligate me in any way, and I need not keep the books if I am not delighted with them. Address □ Check this square if you want these books with the beautiful full-leather binding at So. 00 with 5 days examination privilege. (Orders outside of the U. S. are payable S3. 50 cash with order.) When you write to advertisers please mention PHOTOPLAY MAGAZINE.