Photoplay (Feb 1923)

82 Photoplay Magazine — Advertising Section ,k>. Sm-PMY JO-VE-MY Seitipre Giovine 'ZMeanimj \!/Uwajs^yo u njj^ fyr# l! [lie Pin k. QmpfeVion-^&lw Oh, Youth! Tender as the blush of early dawn and fresh as the sparkling dew! What can I do to preserve thee! This longing finds echo in every human heart. Youth is not merely a matter of years — for the old may look young and the young may look old. A fine, clear complexion gives youth to the appearance. Keep your complexion “always young” with SemPray Jo-Ve-Nay. oA Smooth Satiny Skin results from the use of this fragrant complexion cake, requiring three months in the making and composed of the very affinity oils of the skin itself. It cleanses — nourishes — beautifies — rids the pores entirely of dust and blackheads, makes a splendid powder foundation and produces a smoothness as velvety as roses’ petals. Prove to yourself that such a wonder beauty cake really exists by sending your name and address for a 7-day trial size cake free. It will show you why those who use Sem-PrayJo-Ve-Nay are“always young.” Sem-pray Jo-ve-nay Company i Dept. 1252 Grand Rapids, Michigan A Powder | Foundation L — 50c ' } Exquisiticely Perfumed ’Natural Health Tints Here is May Allison doing a Mae Murray in her newest picture, “The If oman Who Fooled Herself.” We have already jolted down this photoplay in our memorandum hook as one of the year's productions we must see Gossip — East and West [ CONTINUED PROM PAGE 78 ] ■DODOLPH VALENTINO must act for -‘-'-Famous Players or he may not act at all — at least until February, 1924. The courts have decided that a contract is a contract. Valentino claimed he was assured it was like the Meighan contract when he signed it, but found it was very different. JOSEPH HERGESHEIMER is now really a recognized. The film producers have discovered him. Three of his best stories, “Java Head,” “The Bright Shawl,” and “Wild Oranges” are being screened. Leatrice Joy will star in the first, for Famous Players. Richard Barthelmess and Dorothy Gish in the second— by the way, try to imagine the sprightly Dorothy as a seductive Spanish maiden. “DOB ELLIS, who is a good-looking leading -k^man in his own right as well as being the husband of May Allison, used to be a police reporter in New York some years ago. At a little stag dinner party the other evening, Bob repeated the definition of news given to him by a famous city editor and it is now going the rounds of Newspaper Row in Los Angeles as well as of the film colony. This editor was asked by a friend to define news. “What is news, anyway?” asked the friend. “You say this one has a nose for news and this one hasn’t. What is news?” “Well,” said the editor meditatively, “It’s hard to explain. But we’ll say you have a very prominent man in your town — a bank president, very highly regarded citizen. If he walks out of his house one morning, and his dog bites him — that isn’t news. It’s a paragraph. But if he walks out of his house one morning and bites his dog — that’s news.” HUGO BALLIN, who is making “Vanity Fair” with an all star cast composed of Mabel Ballin, Hobart Bosworth, Harrison Ford, George Walsh, and others, says that no one will be able to say his latest film is not historically accurate. It will, says director Hugo, be even more accurate than William Makepeace Thackeray wrote it. Seems Thackeray didn’t like the styles they wore in 1800, so he dressed his characters in the costumes of fifty years later. He mentions in his masterpiece the use of envelopes for letters — and envelopes were not used until [ CONTINUED ON PAGE 86 ] V t Every advertisement in PHOTOPLAY MAGAZINE is guaranteed.