Photoplay (Feb 1923)

Photoplay Magazine — Advertising Section 83 €4 DOLLAR will ’OST women find a lot of fun in window shopping and looking at beautiful styles in catalogs and magazines. But for most of us such fun usually ends in heart aches and even bitterness, because it all seems so far beyond our reach. No matter who you are or where you live ; no matter what your circumstances may be or how little or how much you spend on clothes, I think I can make it all a little pleasanter, easier and more satisfactory in the fiiture. Whatever dreams of stylish clothes you may have, here is an opportunity to make your dream come true. However much you have ever admired some woman of your acquaintance for the clothes she wears, here is an opportunity for you without trouble or bother or extra expense to put yourself in her place. It seems more like a fairy tale than anything else you can imagine. It may seem almost too good to be true, but I have been doing this for years. Hundreds of thousands of women all over America return to me season after season for all their clothes needs. I never go back on a promise. I guarantee every statement I make. One Example Among Thousands On this page I show you a perfectly lovely little model in one of the season’s newest fashions, exquisitely tailored in all wool Poiret Twill. It is a gem of a style. And as you examine it on the fashion figure you may wonder how you would look in her place. I’d love to actually put vou in her place without promise or obligation, without expense or risk of any sort to you. It would" give me no end of pleasure to send you this charming dress to try on, to examine and compare just as much as you please. My bargains are my pride. I am especially proud of this value. The matter of style has always been second nature to me, and I am glad to submitthismodelasanexample of thethousands shown in my latestandmost beautiful style book. Pin a Dollar to the Coupon For just one dollar with your request. I’ll send you this dress, postage prepaid, in your proper size, to examine as carefully as you please, to try . on your heart’s content. to The dollar that you send me yf brings the dress delivered ** • to your home without one further penny’s outlay, -gX\ without the bother of any O D-» without even a thought of money until you decide you want it ‘TgP? and to keep it. Take All Spring And Summer to Pay If you find you would rather return it, do so without question. I’ll refund your dollar at once. I’ll also pay the return express. Money is the last thing you really need to worry about, because if you are delighted, you can pay balance of my bargain price almost as you please. I want you to spread the cost over all this Spring and Summer, taking a full six months, paying little by little in small sums, evenly divided, coming a month apart. My whole business is conducted in exactly the .same manner as this one example. A Post Card Brings My Free Style Book This advertisement is intended simply as an example of my styles, my prices, my credit and my terms. My newest Style Book shows thousands of beautiful fashions, wonderfully complete departments in all lines of women’s wear, as well as for the boys. little girls, misses and infants. It is by far the finest and biggest book I have ever issued. It is nearly double the size of former seasons. All Selections Sent Prepaid on Approved With it, for a dollar or two you can make every dress dream come true. Everything will be sent // you postage prepaid on approval. There will / never be any embarrassment or red tape. I al **»/ / ways allow a full half year to pay. 4/ This being my greatest book, I / anticipate a much larger demand x ^ than ever before, so please ask _ for your copy early. A plain ItK letter ora postcard is enough. / Here Are a Few Departments: 1 Aprons Corsets Millinery Suits Baby Needs Dresses Raincoats Sweaters fj Bathrobes Furs Petticoats Underwear / Bloomers Gloves Shoes Waists ^ Children’s Hair Skirts and Boys* Goods Wear Hosiery Xx**/ // 1 ) /A Wraps Kimonas / j Coats Lingerie 4 / / 3918 Mosprat Street, CHICAGO, ILL AH Wool Poiret Twill Dress I show directly below an exquisite little fashion that I’d like to send you for just a dollar deposit, postage prepaid. The fabric is guaranteed to be all wool Poiret Twill exceptionally tailored. It is effectively set off with an all around Bertha collar of dainty lace. Elbow length bell sleeves have attractive knife pleated cuffs. A distinctive all around narrow self material belt, falling in streamers in front, is ornamented with fancy cut steel buttons. Side panels, pleated to match cuffs, drop loosely from the belt at sides to below the hem of skirt. Yoke underlining of good grade satin finish cotton that wears excellently. Dress closes at sides with snap fasteners. Color: Navy blue only. Sizes : 34 to 44 bust measure. No. E5C10 $2.00 monthlyPOn Price$ 13.85 Mdfth& Lane Adsms Co* 3918 Mosprat Street, CHICAGO, ILL. I enclose $1. Send me on ap. proval postage prepaid All Wool Poiret Twill Dress No. E5C10. Size If I am not delighted with the dress, I can return it and get my $1 back. Otherwise I will pay easy terms, $2.00 monthly until total price, $13.8$, is paid. Name Address City State.. Also Send Me Your Latest Free Style Book When you write to advertisers please mention PHOTOPLAY MAGAZINE.