Photoplay (Jan-Jun 1944)

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u RATIONED FUEL? Now, more than ever, Listerine Antiseptic may help you guard against colds and sore throat WHEN the thermostat says 60 degrees as you sit down to play bridge, maybe you had better have a bottle of Listerine Antiseptic handy, 'to be used at the first sneeze or sniffle. Many medical authorities consider a chill, a draft, wet or cold feet, and fatigue to be important factors in the production of some of the troublesome symptoms of colds. ' In their opinion, these factors may lower body resistance so that a threatening group of germs called the 'secondary invaders can stage a "mass ' invasion’’ of throat tissues. li Much of the discomfort and misery fi associated with a cold are due, they j^say, to such "mass invasions.” Kills Millions oj Germs in Tests I The prompt and early and repeated use of Listerine Antiseptic may avert this mass attack . . . get the surface germs before they get you. This delightful germicide reaches way back on mouth and throat surfaces to kill millions of bacteria . . ; gives Nature a helping hand in its fight to throw off the infection before it gets serious. This quick, germ-killing action, we believe, explains why Listerine Antiseptic has had such an impressive record against colds in tests conducted over a period of twelve years. Fewer Colds Jor Listerine Antiseptic Users in Tests These tests showed that regular, twice-aday users of Listerine Antiseptic had fewer colds and fewer sore throats than nongarglers. Moreover, when colds did develop they were generally milder in character. Jtrst remember, that fifteen minutes after Listerine Antiseptic was gargled germ reductions on mouth and throat surfaces ranging to 96.7% were noted . . . and up to 80% even one hour after the test gargle. Surely, when you feel a cold coming on, it’s just plain common sense to take advantage of the Listerine Antiseptic precaution. Lambert Pharmacal Company, St. Louis, Mo. BECAUSE OF WARTIME restrictions you may not always be able to get Listerine Antiseptic in your favorite size. Most drug counters will, however, have it generally available in some size. LISTERINE ANTISEPTIC for oral hygiene